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Public Relations and Management

Public Relations and Management

Is there a connection between Public Relations and Management?  If we study Peter Drucker’s ideas on Management, we can can clearly see a system of shared goals and principles Peter Drucker is “the founding father of the study of management.” His works are still as...

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Telling Stories in B2B Communication

Telling Stories in B2B Communication

It is a common concept in the B2B market that the dialogue needs to be serious, messages must be brief and effective without nonsense. However, decision makers are still human, and in order to earn their trust, we need to start telling stories in B2B communication....

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How to Create a Viral Campaign

How to Create a Viral Campaign

Everybody wants to know how to create a viral campaign. But it does not come as easily as it seems. Luck has a very small role in the equation. Most of the success boils down to insight and creativity. It is a common misconception that spending enough money will...

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Public Relations and Journalists

Public Relations and Journalists

The power of public relations and journalists working together is a force to be reckoned with. Take the case of Honeywell, a Fortune 100 company operating in the aerospace industry. However, they were not recognised in the in-flight Wi-Fi market. So they have decided...

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How Public Relations and Marketing Work Together

How Public Relations and Marketing Work Together

Having data is good, but we need to have insight on how to use it. The same goes for having a strong licence to our name. Acquiring the exclusive rights to use the Guinness brand led to no success for Linden Food Group, because they lacked the necessary knowledge to...

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Public Relations Can Influence the Government

Public Relations Can Influence the Government

It is hard to imagine that public relations can influence the government. However, when we talk about thought leadership, influencing government policies is the greatest achievement. Especially when a regional business from Cambridge does it, in spite of the pressure...

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Public Relations and Social Experiments

Public Relations and Social Experiments

Human nature is to be curious. This principle set the stage for the following mixture of public relations and social experiments, which turned out to be greatly successful for all parties involved, including the public. Industry leading IT association, ComPTIA...

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How Public Relations Helps Companies and People

How Public Relations Helps Companies and People

The coronavirus pandemic forced the whole world into lockdown, greatly affecting how companies operate. Smaller businesses were unprepared and in desperate need of guidance. In this scenario it is the responsibility of B2B service providers to step up to the challenge...

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Information availability and ethics

Information availability and ethics

Big Data and Ethics It is essential for PR professionals to understand the impact of Big Data and ethics on communication practices. The evolution of the web's structure is rapidly accelerating, which makes the process even more challenging. Metadata and Artificial...

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Crowd wisdom and evaluation

Crowd wisdom and evaluation

Crowd Wisdom and Evaluation The information availability and the reciprocity of social media is leading to a phenomenon called ‘wisdom of the crowd’. The following cases are stand out examples of crowd wisdom and its evaluation. Crowd Wisdom In the early 2000s, NASA...

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