Categorias

PR and the Media: setting and framing the agenda

PR and the Media: setting and framing the agenda

Framing the agenda The measurement of successful media relations strategies defined and develop by PR professionals could be seen as a significant factor in shifting or entrenching public opinion on various issues. This can be made either by agenda setting or agenda...

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PR and the Media: different goals, different strategies

PR and the Media: different goals, different strategies

Goals and Strategies Public Relations-subsidised information and news becomes an indirect benefit for influential political or policy-making elites as they often rely on information provided by the media in their decision-making . But the information benefit also...

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PR and the Media: the information benefit

PR and the Media: the information benefit

Information benefit Public Relations (PR) have a close relationship with the journalism, and, more widely, the media. With PR, organisations and institutions are integral sources in the process of gathering information by journalists. Governments, business (off all...

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Understanding Public Relations

Understanding Public Relations

Understanding Public Relations The history and origins of Public Relation (PR) and understanding Public Relations begins with a definition of the topic, namely how dis does it differ from advertising, publicity, propaganda and other forms of communication that aim to...

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The Development of Public Relations

The Development of Public Relations

Development of Public Relations Although the term ‘public relations‘ has been widely used for a little more than a century, when do you consider that ‘public relations’ started as a practice? Was it at the beginning of the twentieth century or did it exist as an...

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International Public Relations

International Public Relations

International Public Relations Western Europe, recovering from World War II, became the target for American corporations as economies revived in the 1950s and 1960s.This expansion provided the platform for the internationalization of major public relations agencies...

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Vision for the future: strategic alliances for growth

Vision for the future: strategic alliances for growth

Strategic Alliances The role in society and business dynamics of B2B companies, specifically exporters, are unquestionably unique and the present moment presents new challenges, namely in terms of managing the relationship with customers and other stakeholders, as...

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Responding to the pandemic challenges

Responding to the pandemic challenges

Pandemic Challenges The impact of the pandemic, and its multiple consequences, made companies experience countless challenges and forced management to think differently. This goal of adaptation and redefinition is associated with the full integration of digital...

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How Portugal´s Economy is attractively unique

How Portugal´s Economy is attractively unique

Attractively unique   Portugal´s economy is unique in the sense that has been living a positive transformation, but there are still some structural challenges that need to be corrected like some aspects of education and training and productivity. Nonetheless, Portugal...

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Patience and Persistence in Nation Branding

Patience and Persistence in Nation Branding

Nation Branding In the conference organized by aicep Portugal Global - Trade & Investment Agency (AICEP) dedicated to Portugal as brand, one of the key interventions arguments that countries need a positive a powerful image and governments are custodians of this...

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