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How to Earn Social Proof

How to Earn Social Proof

Companies have to learn how to earn Social Proof. Social Proof is the (sub-)conscientious feeling that our decision is socially correct, that if we follow the majority we cannot go wrong. Think about restaurants, have you ever chosen the one with no guests? Probably...

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Public Relations Can Be Used For Good

Public Relations Can Be Used For Good

The pandemic driven food delivery market boom was beneficial for delivery companies, but restaurants held up worse. A food delivery platform took the opportunity to tell their stories, while introducing their own technology to a new market, proving that Public...

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Companies Need to Build Brand Awareness

Companies Need to Build Brand Awareness

Amongst many interesting results, Nielsen’s 2022 Annual Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years the consumer market went through a radical change. People got used to shopping online,...

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Good Public Relations Practices

Good Public Relations Practices

Standing out in an industry as dynamic as financial technologies is difficult. Innovations are frequent, market leaders can become last in line in a matter of hours. Trying to achieve thought leadership in the field might seem hopeless. However, with good Public...

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Positioning in B2B: What Your Website Tells About You

Positioning in B2B: What Your Website Tells About You

It can be insanely difficult to communicate complex advantages and values in the B2B market. However, a well-built website can help with positioning in B2B, by signaling important values and information about your company. A recent study done on the topic of signaling...

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Case Studies – Not Only for PR Agencies

Case Studies – Not Only for PR Agencies

Case studies and whitepapers have become a norm in the field of Public Relations and Marketing. They are a great way to share and demonstrate a company’s knowledge. For this reason, it is advisable for organisations in other industries to adapt them in their...

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Institutional Communication in B2B

Institutional Communication in B2B

Institutional communication and commercial communication do not have the same role in a B2B setting.  While the main purpose of the first is to establish and promote the image of the company, the second mainly allows you to sell its products and services. The...

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Commercial Communication in B2B

Commercial Communication in B2B

In a B2B setting commercial communication has to be different compared to what it is like in the B2C market. It has to be more technical and less emotional, while still being engaging and convincing. If Institutional Communication promotes the company itself, then...

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PR Technologies and Trends for the Future

PR Technologies and Trends for the Future

PR came a long way in the past decades. The 21st century brought a vast amount of innovation in rapid succession. It is up to industry professionals to select those that are most suitable for them. As PR technologies will continue to evolve, and we have to follow...

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Make Your Emails More Accessible

Make Your Emails More Accessible

Accessibility is not an extra, it is mandatory today. 2.2 billion people across the world has some form of vision impairment. Considering their needs in our digital communication is important. We need to make emails more accessible. For fully abled folks it is hard to...

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