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The Five Keys of B2B Communication: Clarity in Business

The Five Keys of B2B Communication: Clarity in Business

Clarity is the cornerstone of B2B communications, and it has two separate, but still connected meanings. Companies need to understand and practice both, in order to achieve Clarity in Business. In the age of Social Media companies can understandably feel paranoid...

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The Five Keys of B2B Communication: Trust in Business

The Five Keys of B2B Communication: Trust in Business

Trust in Business has never been more important. The unpredictably volatile nature of the recent years made it much more necessary to have trust in our partners. Companies need to be reassured that their associates will be by their side even when things go south for...

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The Five Keys of B2B Communications: Credibility in Business

The Five Keys of B2B Communications: Credibility in Business

Speaking plainly, Credibility in Business is our ability to make others trust us based on face value. It is one of the keys of B2B communications, and one of the major factors in earning new clients.  We should never judge a book by its cover. However who would you...

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The Five Keys of B2B Communications: Knowledge in Business

The Five Keys of B2B Communications: Knowledge in Business

Making our voices be heard can be difficult. Especially if we are a company that has to communicate complex ideas and nurture multiple business relationships. For us to be effective, we must know the five keys of B2B Communications. Communicating as a B2B company can...

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How to Earn Social Proof

How to Earn Social Proof

Companies have to learn how to earn Social Proof. Social Proof is the (sub-)conscientious feeling that our decision is socially correct, that if we follow the majority we cannot go wrong. Think about restaurants, have you ever chosen the one with no guests? Probably...

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Public Relations Can Be Used For Good

Public Relations Can Be Used For Good

The pandemic driven food delivery market boom was beneficial for delivery companies, but restaurants held up worse. A food delivery platform took the opportunity to tell their stories, while introducing their own technology to a new market, proving that Public...

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Companies Need to Build Brand Awareness

Companies Need to Build Brand Awareness

Amongst many interesting results, Nielsen’s 2022 Annual Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years the consumer market went through a radical change. People got used to shopping online,...

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Good Public Relations Practices

Good Public Relations Practices

Standing out in an industry as dynamic as financial technologies is difficult. Innovations are frequent, market leaders can become last in line in a matter of hours. Trying to achieve thought leadership in the field might seem hopeless. However, with good Public...

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Positioning in B2B: What Your Website Tells About You

Positioning in B2B: What Your Website Tells About You

It can be insanely difficult to communicate complex advantages and values in the B2B market. However, a well-built website can help with positioning in B2B, by signaling important values and information about your company. A recent study done on the topic of signaling...

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Case Studies – Not Only for PR Agencies

Case Studies – Not Only for PR Agencies

Case studies and whitepapers have become a norm in the field of Public Relations and Marketing. They are a great way to share and demonstrate a company’s knowledge. For this reason, it is advisable for organisations in other industries to adapt them in their...

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