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The Five Keys of B2B Communication: Trust in Business

The Five Keys of B2B Communication: Trust in Business

Trust in Business has never been more important. The unpredictably volatile nature of the recent years made it much more necessary to have trust in our partners. Companies need to be reassured that their associates will be by their side even when things go south for...

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Institutional Communication in B2B

Institutional Communication in B2B

Institutional communication and commercial communication do not have the same role in a B2B setting.  While the main purpose of the first is to establish and promote the image of the company, the second mainly allows you to sell its products and services. The...

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Commercial Communication in B2B

Commercial Communication in B2B

In a B2B setting commercial communication has to be different compared to what it is like in the B2C market. It has to be more technical and less emotional, while still being engaging and convincing. If Institutional Communication promotes the company itself, then...

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PR Technologies and Trends for the Future

PR Technologies and Trends for the Future

PR came a long way in the past decades. The 21st century brought a vast amount of innovation in rapid succession. It is up to industry professionals to select those that are most suitable for them. As PR technologies will continue to evolve, and we have to follow...

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Make Your Emails More Accessible

Make Your Emails More Accessible

Accessibility is not an extra, it is mandatory today. 2.2 billion people across the world has some form of vision impairment. Considering their needs in our digital communication is important. We need to make emails more accessible. For fully abled folks it is hard to...

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Data Privacy Matters Less

Data Privacy Matters Less

A lot has changed in the last decade. Most things went through a Digital Transformation, sharing much of our information and habits with data researchers. Data Privacy issues are real, but as the years pass, it seems that consumer attitudes are softening. Google,...

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The Principles of B2B Partnerships

The Principles of B2B Partnerships

Being a B2B communications agency, we at Public Relations Portugal have to have a close relationship with our clients. This means that we have to keep ourselves to a professional code of conduct and meet expectations about expert communication that are the baseline of...

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How to Improve Relationships with Clients

How to Improve Relationships with Clients

In the B2B field relationships are everything. Without a strong connection between partners, cooperation cannot happen. This stands in the way of success. Companies need to know how to improve relationships with clients, otherwise, they will not have any. Aprais is an...

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How Audiences Consume News After the Pandemic

How Audiences Consume News After the Pandemic

Saying how the COVID-19 pandemic changed ‘X and Y’ is becoming a cliché nowadays, but it is the truth. People’s everyday lives, work places, and also, how audiences consume news changed drastically. The Ozone Project is a publisher alliance in the UK, consisting of 12...

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