Categorias

PR and the Media: different goals, different strategies

PR and the Media: different goals, different strategies

Goals and Strategies Public Relations-subsidised information and news becomes an indirect benefit for influential political or policy-making elites as they often rely on information provided by the media in their decision-making . But the information benefit also...

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A plan to create a brand culture for Portugal

A plan to create a brand culture for Portugal

Brand Portugal aicep Portugal Global - Trade & Investment Agency (AICEP) organized a conference dedicated to Portugal as brand with two main topics on the agenda: to understand how Portugal can distinguish itself in the international stage and a presentation of...

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Invest in B2B Communication and strategy development

Invest in B2B Communication and strategy development

InterComm Report It appears that, in a large number of companies, there is an absence of an organized and transversal Communication structure, which is merely referred to concepts of sales and marketing support. A solely operational Communication created with the...

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New expectations, solutions and the relevance of  Communication

New expectations, solutions and the relevance of Communication

B2B Communication The last year has shown that companies are highly resilient, having managed to adapt quickly when they came to the conclusion that they had to do something different to survive in a context of new challenges. But did they know how to communicate? The...

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New reality and challenges for exporting companies

New reality and challenges for exporting companies

SARS-CoV-2 The SARS-CoV-2 pandemic declared in March 2020 by the World Health Organization (WHO) highlighted that the world we currently live in can be described under the acronym VUCA(H), considering those traits that best characterize it: “Volatility”,...

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Content and purpose

Content and purpose

Purpose The future of business starts at the frontline. And the frontline is diversity. Diversity of content and purpose. The brands with purpose grow two times faster than others. And the challenge, and purpose, for Public Relations is to help organizations and...

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The challenges for the industry

The challenges for the industry

Industry The challenges of the industry, taken in a wider sense, were among the topics discussed at the QSP Summit this month. One of the most important is the fact that, since the work has changed, people are relearning to do their jobs. The most important change,...

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Shaping the Future

Shaping the Future

QSP Summit The dynamics of management, marketing and public relations often mix in today’s uncertainty of businesses and the future of work. One thing seems sure, though: the purpose of a company and how the organization brand delivers it will be the cornerstone for...

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Three tips to become a successful Public Relations professional

Three tips to become a successful Public Relations professional

Successful Public Relations professional The importance of public relations as a social and organizational function is justified by the need for organizations to establish relationships – or exchanges – with others, whether they are other organizations, other groups...

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