Technology has always been important. There is nothing more ubiquitous today than Information Technology. It surrounds us in the shape of work tools, cloud systems, fintech services and other various forms of hardware and software. For this reason, IT in...
Community management plays a crucial role in driving consumer fidelization for businesses. In order to create a strong and long-lasting relationship with customers, companies need to understand the importance of building a strong community around their brand. This is...
Owned media and content development are now essential tools for firms looking to interact with their target consumers in the modern digital landscape. The term "owned media" describes the platforms and channels that a business owns, including websites, blogs, and...
Improving employee relations requires awareness and consistency. The best way to improve the relationship with your employees is to pay attention to it. Several factors can be focused on when improving employee relations. Onboarding Introduce employees to each other...
Psychology is an everyday principle. The principle is usually used in relationships and communication, but it can also be used to improve marketing. Due to the constant overload of messaging today, the concentration of people can lose within a short period of time,...
The pandemic driven food delivery market boom was beneficial for delivery companies, but restaurants held up worse. A food delivery platform took the opportunity to tell their stories, while introducing their own technology to a new market, proving that Public...
Case studies and whitepapers have become a norm in the field of Public Relations and Marketing. They are a great way to share and demonstrate a company’s knowledge. For this reason, it is advisable for organisations in other industries to adapt them in their...
Being a B2B communications agency, we at Public Relations Portugal have to have a close relationship with our clients. This means that we have to keep ourselves to a professional code of conduct and meet expectations about expert communication that are the baseline of...
Fake News, Disinformation – words that unfortunately became parts of our everyday lives. In the face of inescapable information bombardment, and increasing social unrest companies must fight disinformation. In today’s world less and less things stay constant other...
In B2B, your company’s main role is to satisfy your professional needs. However, sometimes you also have to empower your clients in order to be successful. Represent them on their behalf, and give them the tools to network and express themselves. Newark’s clients are...