Times change. Not only millennials are becoming decision makers at companies, but Gen Z is slowly creeping up to them, and is starting to represent themselves in said companies. This means that Public Relations, Marketing and Communications needs to adapt to a new...
In the world of business-to-business (B2B) relationships, community management plays a crucial role in building brand recognition, driving customer engagement, and fostering thought leadership. Unlike in business-to-consumer (B2C) relationships, the customer in B2B...
Owned media, which consists of platforms and channels that corporations own, is crucial to the production of content. It acts as the cornerstone of an effective content marketing strategy, enabling businesses to produce, publish, and share beneficial material with...
Your alarm rings, still sleeping for a while. After snoozing the alarm several times, you open your phone. Two missed calls, 11 new e-mails, 3 Facebook messages, and a notification on Instagram. While eating breakfast, you try to answer some messages and emails...
Guerrilla marketing is a way of advertising by using the element of surprise. Advertising involves communication with the target audience. Because of the element of surprise, this type of advertising can be particularly effective in increasing awareness. What is...
Neuromarketing is used to inform decisions in advertising, product development, pricing, design, and other areas. Neuromarketing is a combination of market research, social psychology, and neuroscience. With the help of scientific methods, body movements and brain...
In today's world, we are constantly exposed to information, choices, and decisions. Deciding what to buy, whom to trust, and what actions to take can be overwhelming. This is where social proof comes in. It is a psychological phenomenon in which people look to the...
What is an omnichannel strategy? An omnichannel strategy is a communication method that uses different channels to offer products or services so that customers can be reached more easily. This method includes online and offline touchpoints, such as, for instance, a...
Public Relations (PR) are an important aspect of Communication, providing a positive perspective on the company from the audience. If there is a negative perspective, the public will avoid using the products or services. The different types of public relations The...
Marta Gonçalves, SayU Consulting's Managing Partner, was interview by StartUp Terminal, on ocasion of the 2023 International Women's Day. ST: Please tell us about you. Marta: I attended the Escola Superior de Comunicação Social, in Lisbon, earning a degree in Public...