Today’s eCommerce requires the application of SEO strategies.
This article presents some standards that companies and individuals with digital business models should apply:
- Master artificial intelligence (AI) to optimize SEO tasks and achieve even faster and more efficient results.
- Obtain a complete and integrated view of the entire digital marketing system, including onsite SEO, performance, content, offline, social media, and paid media.
- Overcome specific SEO challenges for large online shops, with adaptation to different countries.
- Defining the appropriate SEO KPIs in line with the strategy and objectives.
- Using SEO and SEA together to optimize customer channeling and budget optimization.
- Make strategic decisions based on concrete data and metrics that matter.
- Prioritize the right metrics at the right time to maximize results.
- Making the most of artificial intelligence with complete prompts that take into account the target audience, objectives, brand, and keywords.
- Humanize the results generated by AI to ensure that they are aligned with the brand’s voice and personality.
Note: SEO is not just about being found in search engines. The aim is for visitors to convert into customers.
As such, SEO professionals should not isolate themselves but rather talk to other experts in the field to exchange experiences. They should also work with a focus on priorities and the most important results, including using AI as a tool to optimize SEO tasks, with critical analysis and adding to what is produced.