Memes became an ubiquitous part of internet culture. Especially for newer generations, it basically became a second language. This leads us to the question: can companies use Memes for Brand Communication? The answer is yes! Famous biologist Richard...
The final stage of business relationships is cooperation, which everyone should strive for. It is the amalgamation of shared goals, values and actions, in an environment where both parties understand that doing good for the other benefits themselves as well....
In B2B, your company’s main role is to satisfy your professional needs. However, sometimes you also have to empower your clients in order to be successful. Represent them on their behalf, and give them the tools to network and express themselves. ...
Customer education is never easy. This is especially true when clients come from a trade as venerable as horse breeding. Changing age-old misconceptions is an arduous task, but one must act for the benefit of all. Cargill’s sub-brand Nutrena had...
In today’s marketing Content is King. However, a wise man once said: “No King rules forever, my son.” This stands true as more and more people experience Content Shock in their lives. But what is Content Shock, really? Does it apply to the B2B...
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