The Portuguese economy is unique. It is going through a positive transformation. However, there are still some structural challenges that need correction. For example, some aspects of education, training and productivity. Nonetheless, Portugal is transforming the...
Nation Branding was the main topic of the conference organized by aicep Portugal Global. Trade & Investment Agency (AICEP) was all about Portugal as brand. One of the key takeaways was that countries need a positive a powerful image, and governments are...
Aicep Portugal Global – Trade & Investment Agency (AICEP) organised a conference dedicated to Portugal as brand with two main topics on the agenda. One was to understand how Portugal can distinguish itself in the international stage. Basically, how to brand...
It appears that, in a large number of companies, there is an absence of an organized and transversal Communication structure. They only think about communication in the concepts of sales and marketing support. It is a solely operational Communication process,...
Today, companies are required, today and in the future, to be able to globally address the communication process. Post pandemic communication has to demonstrate coherence, cadence and continuity at every opportunity. They must have a strategic approach,...
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