All firms dedicated to professional services must, one way or another, implement marketing strategies and tactics to be able to grow. Whether these approaches are conducted formally or informally, and whether they have a specific marketing team or not, marketing...
The professional services industry uses a variety of international business models, each with distinct growth and marketing strategies. However, whatever approach is chosen, firms face organizational and cultural obstacles, including technical and language...
Professional services firms traditionally prioritize client service quality over competition. However, with markets becoming more challenging and clients more demanding, companies must consider their competitive landscape. The competitive challenge. The...
A brand is an entity that engenders an emotional response from a group of human beings so that they pay more than they probably would for the purely physical or rational components on offer. The power of brands. Brands are among the most valuable and powerful...
Client segmentation helps firms become more effective and more efficient. The importance of client segmentation The client segmentation of buyers into groups is a powerful marketing concept that has improved the profit of many businesses. However, it is...
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