In today’s dynamic B2B world, growth depends on more than products. Buyers expect seamless, personalized, digital-first experiences. McKinsey’s 2024 B2B Pulse Survey shows that top performers combine human connection with technology to meet evolving...
In the world of professional services, trust is often the key factor that determines the success or failure of a client relationship. Yet, contrary to popular belief, trust doesn't develop all at once. It’s not something you can “build” over time in a linear...
This is the third article in our series on Integrated Marketing Communications (IMC), drawing on insights from Integrated Marketing Communications: A Global Brand-Driven Approach by Philip J. Kitchen and Marwa E. Tourky. In the first article, we explored...
AI is changing the way public relations creative PR professionals generate ideas, design campaigns, and engage with audiences. While artificial intelligence cannot replace human intuition and emotional intelligence, it can significantly improve creative...
In public relations, understanding your target audience and market is mandatory for crafting successful strategies and campaigns. With the rise of AI for audience and market analysis, insights have become more accurate and efficient. So, it is decisve to know...
The Purpose of Social Media for Companies In today's digital landscape, social media—often referred to as New Media—has become an indispensable tool for individuals and organizations alike. At its core, social media serves as a platform for building and...
In recent years, the SEO community has been alarmed by what artificial intelligence (AI) could mean for traditional SEO tactics as we know them. Although AI is transforming the SEO landscape, its influence does not mean the end of website optimization....
SEO for Instagram consists of applying best practices to ensure that a particular profile and posts are easily found by users. However, with growing competition, standing out from all the other accounts can be a challenge. Well, SEO for Instagram aims to...
In the world of SEO, the maxim ‘it depends’ has become a mantra. Search engine optimization is a complex and ever-changing field, requiring adaptability, which doesn't mean that there aren't solid principles and tactics to guide the strategies defined. In this...
Owned media and content development are now essential tools for firms looking to interact with their target consumers in the modern digital landscape. The term "owned media" describes the platforms and channels that a business owns, including websites, blogs,...