It is getting harder and harder to get people’s attention. People have become almost completely desensitized to advertising in the traditional sense. As a result, advertising has been used in a different way. Advertisers started putting their message in...
Guerrilla marketing is a way of advertising by using the element of surprise. Advertising involves communication with the target audience. Because of the element of surprise, this type of advertising can be particularly effective in increasing awareness. ...
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