Mar 27, 2023

The different types of Public Relations

Public Relations (PR) are an important aspect of Communication, providing a positive perspective on the company from the audience. If there is a negative perspective, the public will avoid using the products or services.


The different types of public relations

The different types of PR help organizations build and maintain relationships with their audiences. These may include customers, employees, media, and the public. There are several types of Public Relations that organizations use to achieve their communication goals, and these have been constantly evolving.


Strategic communications

Coordinate all public relations efforts to achieve a company’s objectives. Every action taken should be included in strategic Communication. Provide an understanding of an organization’s priorities. Communication objectives, along with the resulting activities, should support these priorities.


Relación con Medios de Comunicación

One of the most common forms of Public Relations is media relations. This involves building relationships with journalists, editors, and bloggers, to generate positive coverage and publicity for an organization’s products, services, or events. Journalists are constantly looking for news. So, a company must create compelling news stories for the media that involve the organizations seeking media exposure.


Community relations

Community relations is another form of PR that involves building relationships with the local community in which an organization operates. This type of PR focuses on creating a positive image and reputation within the community, building trust, and fostering goodwill. Community relations can include sponsorship of community events, charitable donations, and volunteering.


Internal communications

Keep employees happy, motivated, and loyal for the everyday success of a company. They can often be a company’s greatest proponent. Develop ongoing programs to keep staff engaged and informed. Employee relations have become more critical as organizations shift to remote working and need to ensure that employees remain engaged and motivated.


Crisis communications

Crisis Communication is another type of PR that deals with managing the negative impact of an unexpected event or situation. In 2020, crisis communication has become even more critical due to the COVID-19 pandemic, which has disrupted business operations globally. Adapt quickly to an organization’s changing situation. Communicate effectively with stakeholders and take steps to ensure the safety of their employees and customers.

Address crisis management in a planned and consistent manner and create a clear crisis communication plan. Establish strong relationships with both stakeholders and media that have been built over time and can be relied upon at such times.


Asuntos Públicos

Build and develop relationships between an organization and politicians, governments, and other decision-makers. The subcategory of public affairs is relatively distinct, an interest in the political system and process to implement legislative changes is key here. Add value here by aiding compliance and regulatory organizations, corporate communications, and trade associations.


Online and social media communications

To stand out from your competitors, make sure to have a strong online presence. Online PR has become hugely important in generating leads. Doing online research on the web is increasingly common before deciding. Build brand relationships with blogs and social media and attract new talent.


In conclusion, Public Relations are an important part of today’s business and communication. The different types of PR have specific objectives and concerns. They demonstrate different types of strategies and tactics with different approaches that organizations use to build and maintain positive relationships.

Understanding these different types of PR enables businesses and organizations to develop effective communication strategies. This can improve their reputation and build stronger relationships with their stakeholders.

Need help applying the various strategies and tactics of different types of public relations? Public Relations Portugal is more than happy to help you.