The role of B2B companies in society, specifically exporters, is unique. The present poses new challenges in terms of relationship and customer management. As well as in how organisations can contribute in helping society. The business fabric of the future needs to inspire confidence. This feeling of resilience and transformation can then spill over to companies. These strategic alliances will make them better prepared to overcome future difficulties.
Let us concentrate on B2B companies with a focus on exports. If we do that, we can see that Portugal shows a level of quality and innovation that rivals that of other countries. In some sectors of activity, and in some market niches, the “Made in Portugal” label carries a lot of weight.
Beyond Business Communication
One of the main focus at SayU Consulting, our parent agency, was the Business-to-Business: Beyond Business Communication (B2B-BBC) project. This aims to understand, how B2B companies involve their stakeholders after the pandemic. This is a that was previously unexplored. Neither the academic world nor the communication consultancy market payed any attention to it.
The ability to deliver global marketing strategies is increasingly important, given the internationalization of businesses and the globalization of markets. Achieving consistency in this international positioning can bring benefits, reinforcing a unique message and standardizing solutions. The biggest obstacle for any organization looking for a global presence is the risk of adopting a stereotyped approach when reaching consumers in other geographies. Although consumers in Portugal behave similarly to consumers in most of the European continent, this does not mean that the same generic marketing strategies can be applied without redefinition and reorientation.
The Benefits of B2B Networks
SayU Consulting is the Portuguese representative of Evoke Network, an international network of independent B2B, PR and Marketing Digital agencies. Each agency that is part of the network is specialized in its own country and area of intervention. Together, the Evoke Network agencies ensure the delivery of integrated B2B Marketing strategies and PR campaigns in international markets.
Depending on specific needs, the local member of the Evoke Network acts as the lead agency for the project, leveraging the experience and localized services of partners in each country or region of destination. This approach creates a cohesive and highly effective solution, with an adaptation and implementation of the international business strategy at the local level, taking into account cultural, commercial or technical differences in each market.
An agency with a “local” dimension is able to identify and address specific challenges, reach certain segments of the public and address areas of activity with particular relevance, ensuring increased operational and commercial effectiveness. This is a crucial choice when selecting your Communication partner.