Besides the facilitation of the professionals daily routine AI can also be responsible for helping industries, companies, organisations, and brands in their decision-making processes, improving dynamics, and increasing financial returns.
For this reason, investment in AI has grown worldwide and has made a difference in the most varied sectors of economic activity.
Taking this in consideration, it’s important to look at the perspective of companies that use AI in their day-to-day work:
Netflix
Netflix has revolutionized the streaming market by using a personalisation strategy with user-centred recommendations. Using AI and data analysis, Netflix delivers a personalised service that makes its subscribers happier because they can find what they need without having to search too much. A feature that has made Netflix the world leader in streaming services.
American Express
American Express, the financial services company, is using the many capabilities and advantages of this type of technology for fraud prevention. With data analysis algorithms embedded in a dynamic pricing process, the company saves millions by avoiding losses. This way, it can, among other things, detect fraud or set credit limits according to the risk profile of its customers.
It’s no surprise that LinkedIn, the world’s largest search engine, uses AI resources for its searches and recommendations. However, it’s just not limited to this resource. Some other Google systems that also use AI are the following:
- Google Assistant.
- Google Photos – for recognising and grouping images.
- Gmail – for suggesting text while writing and email.
- Google Maps – when suggesting smaller routes.
Through these examples it is possible to understand the benefits that AI brings to the business world, namely increased safety, reduced maintenance costs and greater productivity.
It’s also important to note that this evolution has contributed to the emergence of new jobs and recent studies show that around 75% of entrepreneurs believe that AI will enable the creation of new jobs.