In the ever-evolving landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as a transformative force. Unlike traditional marketing approaches, ABM tactics shift the focus from broad lead generation to a highly targeted, account-specific...
The Purpose of Social Media for Companies In today’s digital landscape, social media—often referred to as New Media—has become an indispensable tool for individuals and organizations alike. At its core, social media serves as a platform for...
New Challenges for Non-Profit Communication Since the COVID-19 pandemic, new challenges have led organizations within the Third Sector to plan new responses for communities that are already naturally more vulnerable and to rethink how the sector...
Sustainability has ceased to be merely a trend and has become an imperative necessity for businesses. The acronym ESG (Environmental, Social, and Governance), which encompasses environmental, social, and governance aspects, has become a benchmark for...
Implementing a marketing or PR strategy for startups in the current market conditions is vastly different from doing so for a well-established organization or project. To begin with, a startup lacks the recognition that facilitates initial interactions,...
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