PR Technologies and Trends for the Future

PR Technologies and Trends for the Future

PR came a long way in the past decades. The 21st century brought a vast amount of innovation in rapid succession.   It is up to industry professionals to select those that are most suitable for them. As PR technologies will continue to evolve, and we have to...
Make Your Emails More Accessible

Make Your Emails More Accessible

Accessibility is not an extra, it is mandatory today. 2.2 billion people across the world has some form of vision impairment.   Considering their needs in our digital communication is important. We need to make emails more accessible.   For fully abled folks...
Data Privacy Matters Less

Data Privacy Matters Less

A lot has changed in the last decade.   Most things went through a Digital Transformation, sharing much of our information and habits with data researchers. Data Privacy issues are real, but as the years pass, it seems that consumer attitudes are softening....
The Principles of B2B Partnerships

The Principles of B2B Partnerships

Being a B2B communications agency, we at Public Relations Portugal have to have a close relationship with our clients.   This means that we have to keep ourselves to a professional code of conduct and meet expectations about expert communication that are the...
Technical Communication in B2B

Technical Communication in B2B

With some over-exaggeration Technical Communication is everything in B2B.   It is the cornerstone of professional communication between companies. The problems caused by its absence are magnified in a Business to Business setting.   In the B2C sector...
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