There are four major communication areas: marketing, public relations, advertising, and journalism. Companies need to have a strategy for effective brand exposure. Marketing is a tool to understand the market and to reach target audiences in a coherent...
It is time to clear up the confusion around the ever going debate called ‘Public Relations vs Advertising’. PR professionals are responsible for a brand’s image, reputation and business results. Advertising is an aspect of the Public Relations...
Public Relations is a complex subject. For this reason it can have various purposes and functions in any given organisation. It all depends on the said company’s needs and existing practices. However, one thing is for sure: our goals need to be...
With the evolution of technology, Public Relations professionals had to evolve in the way they work to adapt to the new challenges emerging the field. This is not something that is special, and present only in the field of Communications. The Digital...
The media world has undergone enormous changes in recent years. Digital Transformation has completely changed the communicational paradigm we once knew. Public Relations professionals must be able to adapt to this new reality and expand their skills. ...
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