Owned media, which consists of platforms and channels that corporations own, is crucial to the production of content. It acts as the cornerstone of an effective content marketing strategy, enabling businesses to produce, publish, and share beneficial material...
The art of creating content has become incredibly important in the field of marketing. Businesses are realizing more and more how owned media platforms, such websites, blogs, and social media channels, can enthrall audiences and spur company expansion. This article...
The role of B2B companies in society, specifically exporters, is unique. The present poses new challenges in terms of relationship and customer management. As well as in how organisations can contribute in helping society. The business fabric of the future needs to...
Tata Steel´s rise from a steel manufacturer to a global branding leader mirror a journey of relentless innovation and strategic adaptation. Company Background Tata Steel is one of the most successful companies in India. In 2001 and 2005 it was ranked the...
Curious about journey of Lenovo from dominating the domestic market to becoming a recognized global brand? Let’s uncover the strategic path that led to its remarkable rise in the tech industry. Building a Global Brand Lenovo is an international technology...
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