Curious about journey of Lenovo from dominating the domestic market to becoming a recognized global brand? Let’s uncover the strategic path that led to its remarkable rise in the tech industry. Building a Global Brand Lenovo is an international technology...
Exemplifying the power of brand communication in achieving and maintaining leadership positions. Spin-off as a strategy towards authentic and well-operative Lanxess company. Spin-off Communication “Our credo is impact in place of image. At Lanxess, we...
Effective communication strategies are serving not only as advantageous tools but as essential drivers of growth, bolstering customer relations and ensuring a competitive edge in the global marketplace. Siemens is one of the oldest and largest worldwide...
IBM is in the top 5 most valuable brands in the world. The company had its hard times and was very close to bankruptcy, but somehow managed to prevent it and even came back to business better and stronger. IBM is a company with a long history. Incorporated in...
The cement industry can be characterized by low growth, high asset requirements, and unpredictable demand. But with an amazing marketing and communications team, that can create a well-structured corporate brand strategy, even a cement company can become a worldwide...
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