It is easy to understand that there are different types of attention. However, the most common categorisation of it is not 100% accurate for advertising. For effective brand communication, we need to take a look at the different shapes of attention. Attention is...
What is ideation and how to prepare a session?
What is Ideation? Ideation is a crucial component of design thinking. It’s the third phase during the process of design thinking. This is the stage where new ideas and solutions are generated. Facilitating a truly productive ideation session isn’t easy. The process of...
Unlocking Community Management Tools
In today's digital age, managing a community has become more important than ever. Public Relations (PR) professionals who are tasked with managing and engaging with their communities, are relying on technology to facilitate the task. Community management tools offer...
AI is for everyone
Besides the facilitation of the professionals daily routine AI can also be responsible for helping industries, companies, organisations, and brands in their decision-making processes, improving dynamics, and increasing financial returns. For this reason, investment in...
The importance of specialization
The new edition of the "Status of B2B Marketing" survey conducted by Intelligenzia, a pioneering agency in B2B Marketing - and SayU Consulting's partner in the Evoke Network - shows that companies in the Business to Business (B2B) segment will have the capacity to...
Public Relations in Sports: Navigating Sponsorship and Endorsement Deals
In the sports sector, public relations (PR) is essential for acquiring and managing sponsorship and endorsement relationships. PR specialists act as middlemen, fostering connections between sporting groups, athletes, and corporate sponsors. In this essay, we examine...
ESG: A Catalyst for Social Activism and Sustainable Business Practices
ESG: Sustainable Business Practice; Environmental, Social, and Governance (ESG) factors have become more important in the business and investing worlds as society becomes more aware of the need for sustainable practices and social responsability . This essay will help...
The Eurafrican Forum Paving the Way for a New Era of Collaboration
In a remarkable display of global collaboration, the Eurafrican Forum's second day witnessed a convergence of diverse perspectives from distinguished guests worldwide. Public Relations Portugal had the privilege to be a part of this enriching event, where an array of...
Unlocking Community Management Tools
In today's digital age, managing a community has become more important than ever. Public relations (PR) professionals who are tasked with managing and engaging with their communities, are relying on technology to facilitate the task. Community management tools offer...
Owned Media and Content Creation: A Winning Combination for Brand Story-telling
In the digital age, businesses are using owned media and content development to communicate their brand stories. Storytelling has long been a potent instrument for human connection. Companies may engage their audience more deeply, arouse emotions, and forge strong...