In recent years, the SEO community has been alarmed by what artificial intelligence (AI) could mean for traditional SEO tactics as we know them.
Although AI is transforming the SEO landscape, its influence does not mean the end of website optimization. In fact, Google is increasingly focused on improving the quality and reliability of the SERP, which means that SEO practices that prioritize the creation of high-quality content and the building of natural links are still crucial to success.
What’s changing?
Google is combating unethical SEO practices that abuse expired domains, generate content en masse, and exploit the reputation of other sites. With AI, Google can detect and penalize these methods more efficiently, prioritizing sites that offer a genuine and valuable user experience.
Website structure
For web designers and traffic managers, this change means that website structure becomes even more important. Visual design alone will not be enough to guarantee good positioning in the SERPs. The structure of the site, including clear navigation, optimized metadata, and user-friendly URLs, will be crucial to ensuring that Google’s AI understands the content and its relevance to users.
Finally, let’s remind you what SEO is not:
- A magic formula for securing the top position on Google.
- A short-term sprint.
- A tool that guarantees immediate results.
- An easy and effortless job.
What you can do
Don’t be afraid to take risks: experiment with new techniques and strategies, as long as they are in line with Google’s guidelines.
Focus on quality: create high-quality content that is informative and relevant to the target audience.
Build natural links: get links from reliable sites that are relevant to the niche you want to reach.
Track the work: monitor the site’s performance and make regular adjustments.
Constant updating: keeping abreast of the latest trends and updates from Google.
Please note that SEO is an ongoing process that requires dedication and hard work, however, by following best practices and adapting to changes, you can ensure that your site continues to thrive in the age of AI.