In recent times we have witnessed the evolution of Artificial Intelligence (AI) in various sectors. Public Relations (PR) is no exception. It is therefore essential to look at the role of AI in PR. For those less familiar, AI is a system capable of perceiving...
One of the biggest challenges for B2B brands is adapting to the values and behaviors of the so-called generation Z. Marked by authenticity, social responsibility and genuine connections, this generation is changing the consumer landscape, redefining the...
The new edition of the “Status of B2B Marketing” survey conducted by Intelligenzia, a pioneering agency in B2B Marketing – and SayU Consulting’s partner in the Evoke Network – shows that companies in the Business to Business (B2B)...
The Marketing, Communications and Public Relations sector has the capacity to grow, adapt and invest. In a constantly changing business environment, it is adopting new technologies, skills and creating conditions to improve well-being, diversity, equality and...
In the sports sector, public relations (PR) is essential for acquiring and managing sponsorship and endorsement relationships. PR specialists act as middlemen, fostering connections between sporting groups, athletes, and corporate sponsors. In this...
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