In a remarkable display of global collaboration, the Eurafrican Forum’s second day witnessed a convergence of diverse perspectives from distinguished guests worldwide. Public Relations Portugal had the privilege to be a part of this enriching...
Public Relations Portugal participated in the 2023 Eurafrican Forum, a prestigious event involving politicians, economy, culture, and education. Held at the renowned Nova School of Business and Economics (Nova SBE) in Cascais, the forum aimed to foster dialogue...
In today’s digital age, managing a community has become more important than ever. Public relations (PR) professionals who are tasked with managing and engaging with their communities, are relying on technology to facilitate the task. Community management...
In the world of business-to-business (B2B) relationships, community management plays a crucial role in building brand recognition, driving customer engagement, and fostering thought leadership. Unlike in business-to-consumer (B2C) relationships, the customer...
Community management plays a crucial role in driving consumer fidelization for businesses. In order to create a strong and long-lasting relationship with customers, companies need to understand the importance of building a strong community around their brand....
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