Marta Gonçalves, SayU Consulting’s Managing Partner, was interview by StartUp Terminal, on ocasion of the 2023 International Women’s Day. ST: Please tell us about you. Marta: I attended the Escola Superior de Comunicação Social, in Lisbon,...
Why is colour important to marketing, to the right message you want to send, and to what you want to portray? Don’t we all have a certain feeling with different colours? For example, yellow gives you a feeling of happiness, or blue may make you calm. Every...
A positive customer experience is what every business wants. It is the impression users have during all aspects of the journey. An experience that should always be pleasant and memorable. The way people interact with a brand or organization has completely...
Most people only have a vague understanding of what Public Relations mean, or is, and even fewer understand what Public Relations agencies and firms do. What is involved, what benefits and advantages does it offer to companies and what is its real impact? What is the...
Psychology is an everyday principle. The principle is usually used in relationships and communication, but it can also be used to improve marketing. Due to the constant overload of messaging today, the concentration of people can lose within a short period of...
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