PR Cheapens and Accelerates the News

PR Cheapens and Accelerates the News

There are a number of ways in which Public Relations (PR) may help journalism and journalists in their work.   Namely by speeding up the news and reducing its costs, by distributing reliable information.   First off all, PR provides information, statistics...
Robotic Influence in Media and PR

Robotic Influence in Media and PR

Still in an early phase, but there is an emergence of automation, robotic influence. Software and technology supports, and sometimes replaces, the need for human workers.   The latter stands true in the process of media content generation. In addition to the...
Mediatisation and Media Logic

Mediatisation and Media Logic

Throughout the years, PR and media industries have become closely intertwined.   At first glance this might seem as a power struggle. However in reality, it is more of a free-flowing circuit of interaction and influence. This is a big part of media logic.  ...
Balance of Power

Balance of Power

As the power of PR grows, there are constant debates around concepts such as information benefit, agenda-setting and framing.   It seems like power is shifting away from journalists towards public relations practitioners.   The speculation on the changing...
PR and the Media: Setting and Framing the Agenda

PR and the Media: Setting and Framing the Agenda

By setting and/or framing the agenda, PR professionals have to ability shift the public’s attention.   Not only that, but they can also use these strategies to entrench various topics into the public conscientiousness. In some regard this is how successful...
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