Public Relations subsidised information and news became an indirect benefit for the influential, political, and policy-making elite. As they often rely on information provided by the media in their decision-making. But the information benefit of PR also helps...
Public Relations (PR) has a close relationship with journalism, and more widely, the media. With PR, organisations and institutions are integral sources of information for journalists. This process of sharing information is what we call ‘information...
Understanding Public Relations is mandatory, not only for PR professionals, but for other organisational decision makers as well. If we want to improve our reputation or run any communication campaign, we have to understand the underlying principles. Even when...
Although the term ‘public relations‘ has been in use for a little more than a century, when do you consider that ‘public relations’ started as a practice? The development of Public Relations begun much earlier than many think. Was it at the beginning of...
International Public Relations came to be as Western European economies started to revive in the 1950s and 1960s. These countries, recovering from World War II, became the target for American corporations. This expansion gave birth to global public relations...
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