The dynamics of management, marketing and public relations often exists as a mix of all three. In today’s uncertainty of businesses and changing work practices, no profession can stay homogeneous. This was one of the underlying subjects of the 2021 QSP...
The importance of public relations as a social and organizational function is justified by the need for organizations to establish relationships – or exchanges – with others. It does not matter if they are other organizations, other groups or other individuals....
The Public Relations activity in Portugal emerged around the 50s, sponsored mainly by multinational companies. Associated with a marketing aspect that appears as a bridge between the various audiences and with the goal of creating a good image of an...
When a company or organization is entering a new market, or when it is launching new services or products, it needs to have a Public Relations Plan in place. In other words, have a plan or be prepared to fail. Because raising awareness is one of the most...
Gone are the days when we sent press releases to an entire list of media outlets. The end of independence between an organization’s sales, IT, marketing or HR departments has also come about. To put simply: The PR Strategy is changing. These...
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