The Public Relations activity in Portugal emerged around the 50s, sponsored mainly by multinational companies. Associated with a marketing aspect that appears as a bridge between the various audiences and with the goal of creating a good image of an...
When a company or organization is entering a new market, or when it is launching new services or products, it needs to have a Public Relations Plan in place. In other words, have a plan or be prepared to fail. Because raising awareness is one of the most...
Gone are the days when we sent press releases to an entire list of media outlets. The end of independence between an organization’s sales, IT, marketing or HR departments has also come about. To put simply: The PR Strategy is changing. These...
We already know the influence of social media and how important it is these days. Whether we are sharing a photo, chatting with a friend or even looking for new job opportunities. Unveiling a new paradigm of contact, Social Media is “cool”. In addition...
There are four major communication areas: marketing, public relations, advertising, and journalism. Companies need to have a strategy for effective brand exposure. Marketing is a tool to understand the market and to reach target audiences in a coherent...
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