The rise of AI in PR has sparked debates about its impact on the sector. Rather than replacing professionals, this technological revolution creates a unique opportunity to combine technological prowess with human expertise. The challenge is to find the right...
Consumers today are exposed to between 4,000 and 10,000 marketing messages daily, making it increasingly difficult for brands to capture and retain attention. In this crowded environment, an IMC strategy (Integrated Marketing Communications strategy) has...
In the ever-evolving landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as a transformative force. Unlike traditional marketing approaches, ABM tactics shift the focus from broad lead generation to a highly targeted, account-specific...
The Purpose of Social Media for Companies In today’s digital landscape, social media—often referred to as New Media—has become an indispensable tool for individuals and organizations alike. At its core, social media serves as a platform for...
New Challenges for Non-Profit Communication Since the COVID-19 pandemic, new challenges have led organizations within the Third Sector to plan new responses for communities that are already naturally more vulnerable and to rethink how the sector...
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