Professional services firms traditionally prioritize client service quality over competition. However, with markets becoming more challenging and clients more demanding, companies must consider their competitive landscape. The competitive challenge. The...
A brand is an entity that engenders an emotional response from a group of human beings so that they pay more than they probably would for the purely physical or rational components on offer. The power of brands. Brands are among the most valuable and powerful...
Client segmentation helps firms become more effective and more efficient. The importance of client segmentation The client segmentation of buyers into groups is a powerful marketing concept that has improved the profit of many businesses. However, it is...
Leaders of firms should develop a process that enables them to take stock of their target market regularly. This process should include a regular assessment of their businesses, the market environment, and their competitive position. Why market understanding...
A successful strategy needs to be based on extensive analysis of the firm´s market, it encompasses client segmentation, brand and competitive strategies, and capabilities. The leadership of every firm must develop a strategy rooted in the realities of the...
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