Unlocking Community Management Tools

Unlocking Community Management Tools

  In today's digital age, managing a community has become more important than ever. Public relations (PR) professionals who are tasked with managing and engaging with their communities, are relying on technology to facilitate the task. Community management tools...

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¿Cómo lanzar una campaña de marketing de guerrilla?

¿Cómo lanzar una campaña de marketing de guerrilla?

It is getting harder and harder to get people's attention. People have become almost completely desensitized to advertising in the traditional sense.   As a result, advertising has been used in a different way. Advertisers started putting their message in places...

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Storytelling technique | The Hero’s Journey

Storytelling technique | The Hero’s Journey

Storytelling is a part of human communication. It has been used in the past to communicate knowledge, history, and culture. But what makes a story good? Why are some stories remembered while others are not?   We will discuss the hero’s journey technique. This...

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Why is colour marketing important?

Why is colour marketing important?

Why is colour important to marketing, to the right message you want to send, and to what you want to portray?   Don’t we all have a certain feeling with different colours? For example, yellow gives you a feeling of happiness, or blue may make you calm. Every...

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The Five Keys of B2B Communication: Clarity in Business

The Five Keys of B2B Communication: Clarity in Business

Clarity is the cornerstone of B2B communications, and it has two separate, but still connected meanings.   Companies need to understand and practice both, in order to achieve Clarity in Business.   In the age of Social Media companies can understandably feel...

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The Five Keys of B2B Communication: Trust in Business

The Five Keys of B2B Communication: Trust in Business

Trust in Business has never been more important.   The unpredictably volatile nature of the recent years made it much more necessary to have trust in our partners. Companies need to be reassured that their associates will be by their side even when things go...

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