As an organization grows, the marketing departments should grow with it. This creates an evolution in marketing inside organizations from a limited and restricted role to a fully integrated role inside a firm. Even though marketing is one of the key factors of success...
Clarity is the cornerstone of B2B communications, and it has two separate, but still connected meanings. Companies need to understand and practice both, in order to achieve Clarity in Business. In the age of Social Media companies can understandably feel...
Trust in Business has never been more important. The unpredictably volatile nature of the recent years made it much more necessary to have trust in our partners. Companies need to be reassured that their associates will be by their side even when things go...
Speaking plainly, Credibility in Business is our ability to make others trust us based on face value. It is one of the keys of B2B communications, and one of the major factors in earning new clients. We should never judge a book by its cover. However...
Making our voices be heard can be difficult. Especially if we are a company that has to communicate complex ideas and nurture multiple business relationships. For us to be effective, we must know the five keys of B2B Communications. Communicating as a B2B...
Standing out in an industry as dynamic as financial technologies is difficult. Innovations are frequent, market leaders can become last in line in a matter of hours. Trying to achieve thought leadership in the field might seem hopeless. However, with good Public...
Institutional communication and commercial communication do not have the same role in a B2B setting. While the main purpose of the first is to establish and promote the image of the company, the second mainly allows you to sell its products and services....
In a B2B setting commercial communication has to be different compared to what it is like in the B2C market. It has to be more technical and less emotional, while still being engaging and convincing. If Institutional Communication promotes the company...
Accessibility is not an extra, it is mandatory today. 2.2 billion people across the world has some form of vision impairment. Considering their needs in our digital communication is important. We need to make emails more accessible. For fully abled folks...
With some over-exaggeration Technical Communication is everything in B2B. It is the cornerstone of professional communication between companies. The problems caused by its absence are magnified in a Business to Business setting. In the B2C sector...