Even if someone has never listened to them, they have surely heard about podcasts. A seemingly strange genre that captivated everyone around the globe. What is the reason behind the success of digital audio, and why does it matter to companies? IAB’s data...
Bridging Nations for Sustainable Development
Public Relations Portugal participated in the 2023 Eurafrican Forum, a prestigious event involving politicians, economy, culture, and education. Held at the renowned Nova School of Business and Economics (Nova SBE) in Cascais, the forum aimed to foster dialogue...
Promoting Customer Fidelization
Community management plays a crucial role in driving consumer fidelization for businesses. In order to create a strong and long-lasting relationship with customers, companies need to understand the importance of building a strong community around their brand....
¿Cómo mejorar las relaciones con los empleados?
Improving employee relations requires awareness and consistency. The best way to improve the relationship with your employees is to pay attention to it. Several factors can be focused on when improving employee relations. Onboarding Introduce employees to each...
The different types of Public Relations
Public Relations (PR) are an important aspect of Communication, providing a positive perspective on the company from the audience. If there is a negative perspective, the public will avoid using the products or services. The different types of public relations...
Using psychology in Marketing
Psychology is an everyday principle. The principle is usually used in relationships and communication, but it can also be used to improve marketing. Due to the constant overload of messaging today, the concentration of people can lose within a short period of...
Public Relations Can Be Used For Good
The pandemic driven food delivery market boom was beneficial for delivery companies, but restaurants held up worse. A food delivery platform took the opportunity to tell their stories, while introducing their own technology to a new market, proving that Public...
Case Studies – Not Only for PR Agencies
Case studies and whitepapers have become a norm in the field of Public Relations and Marketing. They are a great way to share and demonstrate a company’s knowledge. For this reason, it is advisable for organisations in other industries to adapt them in their...
The Principles of B2B Partnerships
Being a B2B communications agency, we at Public Relations Portugal have to have a close relationship with our clients. This means that we have to keep ourselves to a professional code of conduct and meet expectations about expert communication that are the...
Companies Must Fight Disinformation
Fake News, Disinformation – words that unfortunately became parts of our everyday lives. In the face of inescapable information bombardment, and increasing social unrest companies must fight disinformation. In today’s world less and less things stay constant...