The Purpose of Social Media for Companies In today's digital landscape, social media—often referred to as New Media—has become an indispensable tool for individuals and organizations alike. At its core, social media serves as a platform for building and...
Community management plays a crucial role in driving consumer fidelization for businesses. In order to create a strong and long-lasting relationship with customers, companies need to understand the importance of building a strong community around their brand. This is...
It’s not news that AI is impacting the way we communicate, which is evident in the day-to-day life of Public Relations (PR) industry. However, this change does not imply a disadvantage, nor it is necessarily harmful. In fact, the forecast of AI’s influence on the PR...
One of the biggest challenges for B2B brands is adapting to the values and behaviors of the so-called generation Z. Marked by authenticity, social responsibility and genuine connections, this generation is changing the consumer landscape, redefining the...
In the sports sector, public relations (PR) is essential for building connections between teams, players, and fans. Stronger fan interaction, improved brand perception, and crisis management are all aided by effective PR initiatives. In this essay, we examine...
Empowering social Activism through Responsible Investing; Environmental, Social, and Governance (ESG) investing has become a potent weapon for social engagement in recent years. ESG investors can influence societal improvement by incorporating sustainability...
Public Relations Portugal participated in the 2023 Eurafrican Forum, a prestigious event involving politicians, economy, culture, and education. Held at the renowned Nova School of Business and Economics (Nova SBE) in Cascais, the forum aimed to foster dialogue...
Community management plays a crucial role in driving consumer fidelization for businesses. In order to create a strong and long-lasting relationship with customers, companies need to understand the importance of building a strong community around their brand....
Improving employee relations requires awareness and consistency. The best way to improve the relationship with your employees is to pay attention to it. Several factors can be focused on when improving employee relations. Onboarding Introduce employees to each...
Public Relations (PR) are an important aspect of Communication, providing a positive perspective on the company from the audience. If there is a negative perspective, the public will avoid using the products or services. The different types of public relations...