The Power of Owned Media and Content Creation

The Power of Owned Media and Content Creation

Owned media and content development are now essential tools for firms looking to interact with their target consumers in the modern digital landscape. The term "owned media" describes the platforms and channels that a business owns, including websites, blogs, and...

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Promoting Customer Fidelization

Promoting Customer Fidelization

Community management plays a crucial role in driving consumer fidelization for businesses. In order to create a strong and long-lasting relationship with customers, companies need to understand the importance of building a strong community around their brand. This is...

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The future of the PR industry

The future of the PR industry

It’s not news that AI is impacting the way we communicate, which is evident in the day-to-day life of Public Relations (PR) industry. However, this change does not imply a disadvantage, nor it is necessarily harmful. In fact, the forecast of AI’s influence on the PR...

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B2B has to talk to Generation Z

B2B has to talk to Generation Z

  One of the biggest challenges for B2B brands is adapting to the values and behaviors of the so-called generation Z.   Marked by authenticity, social responsibility and genuine connections, this generation is changing the consumer landscape, redefining the...

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Bridging Nations for Sustainable Development

Bridging Nations for Sustainable Development

  Public Relations Portugal participated in the 2023 Eurafrican Forum, a prestigious event involving politicians, economy, culture, and education. Held at the renowned Nova School of Business and Economics (Nova SBE) in Cascais, the forum aimed to foster dialogue...

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Promoting Customer Fidelization

Promoting Customer Fidelization

  Community management plays a crucial role in driving consumer fidelization for businesses. In order to create a strong and long-lasting relationship with customers, companies need to understand the importance of building a strong community around their brand....

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¿Cómo mejorar las relaciones con los empleados?

¿Cómo mejorar las relaciones con los empleados?

Improving employee relations requires awareness and consistency. The best way to improve the relationship with your employees is to pay attention to it. Several factors can be focused on when improving employee relations.   Onboarding Introduce employees to each...

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