Owned media and content development are now essential tools for firms looking to interact with their target consumers in the modern digital landscape. The term "owned media" describes the platforms and channels that a business owns, including websites, blogs,...
There are a series of fundamental characteristics of social media that are not new in the history of media, and certainly not in the history of human communication. But during thanks to the rise of social media they gained new relevance. Old...
One of the most significant change in media is that there was a shift in control. It moved from the total control of a few corporations or governments engaged in broadcasting centrally produced content, to an open, publicly accessible media. One in which anyone...
The future of business starts at the frontline. And the frontline poses diverse challenges. Content and purpose can overcome these challenges. Those brands brands with a purpose grow two times faster than others. Therefore the challenge, and the purpose...
The challenges of the Public Relations Industry, were among the topics discussed at the QSP Summit this month. One of the most important topic was the fact that work has changed. People are basically relearning to do their jobs. Another important...
The dynamics of management, marketing and public relations often exists as a mix of all three. In today’s uncertainty of businesses and changing work practices, no profession can stay homogeneous. This was one of the underlying subjects of the 2021 QSP...
The Public Relations activity in Portugal emerged around the 50s, sponsored mainly by multinational companies. Associated with a marketing aspect that appears as a bridge between the various audiences and with the goal of creating a good image of an...
We already know the influence of social media and how important it is these days. Whether we are sharing a photo, chatting with a friend or even looking for new job opportunities. Unveiling a new paradigm of contact, Social Media is “cool”. In addition...
There are four major communication areas: marketing, public relations, advertising, and journalism. Companies need to have a strategy for effective brand exposure. Marketing is a tool to understand the market and to reach target audiences in a coherent...
It is time to clear up the confusion around the ever going debate called 'Public Relations vs Advertising'. PR professionals are responsible for a brand’s image, reputation and business results. Advertising is an aspect of the Public Relations strategy. ...