A new dilemma: SEO and AI, together or separately?

A new dilemma: SEO and AI, together or separately?

  In recent years, the SEO community has been alarmed by what artificial intelligence (AI) could mean for traditional SEO tactics as we know them.   Although AI is transforming the SEO landscape, its influence does not mean the end of website optimization....

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How Public Relations and Sales Come Together

How Public Relations and Sales Come Together

  The Public Relations activity in Portugal emerged around the 50s, sponsored mainly by multinational companies.    Associated with a marketing aspect that appears as a bridge between the various audiences and with the goal of creating a good image of an...

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The Influence of Social Media on Public Relations

The Influence of Social Media on Public Relations

  We already know the influence of social media and how important it is these days. Whether we are sharing a photo, chatting with a friend or even looking for new job opportunities.   Unveiling a new paradigm of contact, Social Media is “cool”. In addition...

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Marketing, Advertising, Public Relations and Journalism

Marketing, Advertising, Public Relations and Journalism

  There are four major communication areas: marketing, public relations, advertising, and journalism.   Companies need to have a strategy for effective brand exposure. Marketing is a tool to understand the market and to reach target audiences in a coherent...

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The Difference Between Public Relations vs. Advertising

The Difference Between Public Relations vs. Advertising

  It is time to clear up the confusion around the ever going debate called 'Public Relations vs Advertising'. PR professionals are responsible for a brand’s image, reputation and business results. Advertising is an aspect of the Public Relations strategy.  ...

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