PR Strategies for the Tech Industry In today’s fast-paced digital landscape, tech companies face ever more intense competition from their peers. To stand out distinguish themselves and build a robust brand presence online, substantial strategic...
In recent times we have witnessed the evolution of Artificial Intelligence (AI) in various sectors. Public Relations (PR) is no exception. It is therefore essential to look at the role of AI in PR. For those less familiar, AI is a system capable of perceiving...
Sports public relations (PR) is a vibrant and powerful industry that is crucial to increasing media exposure for athletes, teams, and sports organizations. The sports sector may attract fans' attention, improve brand awareness, and provide worthwhile media...
Recent years have seen a substantial increase in the popularity of environmental, social, and governance (ESG) considerations as investors have come to understand the value of incorporating sustainability and social responsibility into their investment decisions. This...
Community management is a subset of public relations (PR) that is focused on building and managing online communities. These communities can be any group of people who share similar interests or goals, and they can gather on various platforms, such as social...
To keep your employees engaged and motivated, relationship management is essential. Excellent employee relationships can be the driving force behind the success of an organization. What is Employee Relationship Management? Employee relationship management is...
Neuromarketing brings together neuroscience and marketing. Evidence-based science and marketing are meeting here. To improve marketing effectiveness and ultimately increase sales, neuromarketing is used. This is a marketing discipline that uses neuroscience...
Design-oriented research is a research method from engineering or applied physics. This is a methodological approach in which products are designed for specific purposes. This research method involves first identifying the problem or opportunity that...
A positive customer experience is what every business wants. It is the impression users have during all aspects of the journey. An experience that should always be pleasant and memorable. The way people interact with a brand or organization has completely...
Amongst many interesting results, Nielsen’s 2022 Annual Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years the consumer market went through a radical change. People got used to shopping...