Account-Based Marketing (ABM) cannot thrive unless it is closely aligned with a company's overarching business goals and strategies. The most successful ABM programs function as integrated growth initiatives, driven by leadership teams, and...
With the rapid developments in all forms of technology, Digitalisation was inevitable. However the COVID-19 pandemic hastened the process considerably. Today, Digital Transformation is mandatory for all businesses. However, doing it successfully can be challenging....
Public Relations (PR) and Marketing are two important strategies. Companies use both to promote their products or services and connect with their customers. Although Public Relations and Marketing have similarities in tactics they both focus on achieving different...
Sports public relations (PR) is a vibrant and powerful industry that is crucial to increasing media exposure for athletes, teams, and sports organizations. The sports sector may attract fans' attention, improve brand awareness, and provide worthwhile media coverage...
In recent times we have witnessed the evolution of Artificial Intelligence (AI) in various sectors. Public Relations (PR) is no exception. It is therefore essential to look at the role of AI in PR. For those less familiar, AI is a system capable of perceiving...
Sports public relations (PR) is a vibrant and powerful industry that is crucial to increasing media exposure for athletes, teams, and sports organizations. The sports sector may attract fans' attention, improve brand awareness, and provide worthwhile media...
Recent years have seen a substantial increase in the popularity of environmental, social, and governance (ESG) considerations as investors have come to understand the value of incorporating sustainability and social responsibility into their investment decisions. This...
Community management is a subset of public relations (PR) that is focused on building and managing online communities. These communities can be any group of people who share similar interests or goals, and they can gather on various platforms, such as social...
To keep your employees engaged and motivated, relationship management is essential. Excellent employee relationships can be the driving force behind the success of an organization. What is Employee Relationship Management? Employee relationship management is...
Neuromarketing brings together neuroscience and marketing. Evidence-based science and marketing are meeting here. To improve marketing effectiveness and ultimately increase sales, neuromarketing is used. This is a marketing discipline that uses neuroscience...