Vision for the Future: Strategic Alliances for Growth

Vision for the Future: Strategic Alliances for Growth

The role of B2B companies in society, specifically exporters, is unique. The present poses new challenges in terms of relationship and customer management. As well as in how organisations can contribute in helping society. The business fabric of the future needs to...

leer más
What is Neuromarketing and why should you use it?

What is Neuromarketing and why should you use it?

Neuromarketing brings together neuroscience and marketing. Evidence-based science and marketing are meeting here.   To improve marketing effectiveness and ultimately increase sales, neuromarketing is used. This is a marketing discipline that uses neuroscience...

leer más
Using design-based research to tackle a problem or solution

Using design-based research to tackle a problem or solution

Design-oriented research is a research method from engineering or applied physics.   This is a methodological approach in which products are designed for specific purposes.   This research method involves first identifying the problem or opportunity that...

leer más
Customer experience

Customer experience

A positive customer experience is what every business wants. It is the impression users have during all aspects of the journey. An experience that should always be pleasant and memorable.    The way people interact with a brand or organization has completely...

leer más
Companies Need to Build Brand Awareness

Companies Need to Build Brand Awareness

Amongst many interesting results, Nielsen’s 2022 Annual Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant.   In recent years the consumer market went through a radical change. People got used to shopping...

leer más
Positioning in B2B: What Your Website Tells About You

Positioning in B2B: What Your Website Tells About You

It can be insanely difficult to communicate complex advantages and values in the B2B market. However, a well-built website can help with positioning in B2B, by signaling important values and information about your company.   A recent study done on the topic of...

leer más
PR Technologies and Trends for the Future

PR Technologies and Trends for the Future

PR came a long way in the past decades. The 21st century brought a vast amount of innovation in rapid succession.   It is up to industry professionals to select those that are most suitable for them. As PR technologies will continue to evolve, and we have to...

leer más
The Potential Benefits of B2B Networks

The Potential Benefits of B2B Networks

As humans we like to belong somewhere.   Community gives us safety and comfort, for this reason it is natural for consumers to gather in dedicated groups. Companies can do the same, and enjoy the benefits of B2B networks.   The following is based on a study...

leer más
Customer Education

Customer Education

Customer education is never easy.   This is especially true when clients come from a trade as venerable as horse breeding. Changing age-old misconceptions is an arduous task, but one must act for the benefit of all.   Cargill’s sub-brand Nutrena had...

leer más
ES