The art of creating content has become incredibly important in the field of marketing. Businesses are realizing more and more how owned media platforms, such websites, blogs, and social media channels, can enthrall audiences and spur company expansion. This article...
Community management is a subset of public relations (PR) that is focused on building and managing online communities. These communities can be any group of people who share similar interests or goals, and they can gather on various platforms, such as social...
To keep your employees engaged and motivated, relationship management is essential. Excellent employee relationships can be the driving force behind the success of an organization. What is Employee Relationship Management? Employee relationship management is...
Neuromarketing brings together neuroscience and marketing. Evidence-based science and marketing are meeting here. To improve marketing effectiveness and ultimately increase sales, neuromarketing is used. This is a marketing discipline that uses neuroscience...
Design-oriented research is a research method from engineering or applied physics. This is a methodological approach in which products are designed for specific purposes. This research method involves first identifying the problem or opportunity that...
A positive customer experience is what every business wants. It is the impression users have during all aspects of the journey. An experience that should always be pleasant and memorable. The way people interact with a brand or organization has completely...
Amongst many interesting results, Nielsen’s 2022 Annual Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years the consumer market went through a radical change. People got used to shopping...
It can be insanely difficult to communicate complex advantages and values in the B2B market. However, a well-built website can help with B2B positioning, by signaling important values and information about your company. A recent study done on the topic of...
PR came a long way in the past decades. The 21st century brought a vast amount of innovation in rapid succession. It is up to industry professionals to select those that are most suitable for them. As PR technologies will continue to evolve, and we have to...
As humans we like to belong somewhere. Community gives us safety and comfort, for this reason it is natural for consumers to gather in dedicated groups. Companies can do the same, and enjoy the benefits of B2B networks. The following is based on a study...