The Power of Strategic Communication in Franchising Franchising is one of the most effective and well-known business models for expansion, allowing brands to scale-up their operations efficently without loosing their unique identity However, success in...
It can be insanely difficult to communicate complex advantages and values in the B2B market. However, a well-built website can help with B2B positioning, by signaling important values and information about your company. A recent study done on the topic of...
PR came a long way in the past decades. The 21st century brought a vast amount of innovation in rapid succession. It is up to industry professionals to select those that are most suitable for them. As PR technologies will continue to evolve, and we have to...
As humans we like to belong somewhere. Community gives us safety and comfort, for this reason it is natural for consumers to gather in dedicated groups. Companies can do the same, and enjoy the benefits of B2B networks. The following is based on a study...
Customer education is never easy. This is especially true when clients come from a trade as venerable as horse breeding. Changing age-old misconceptions is an arduous task, but one must act for the benefit of all. Cargill’s sub-brand Nutrena had...
It is a common concept in the B2B market that the dialogue needs to be serious, messages must be brief and effective without nonsense. However, decision makers are still human, and in order to earn their trust, we need to start telling stories in B2B...
It is hard to imagine that public relations can influence the government. However, when we talk about thought leadership, influencing government policies is the greatest achievement. Especially when a regional business from Cambridge does it, in spite of the...
Big Data and Ethics It is essential for PR professionals to understand the impact of Big Data and ethics on communication practices. The evolution of the web's structure is rapidly accelerating, which makes the process even more challenging. Metadata and...
Opportunity for reciprocity Today, we are witnessing the greatest evolution in the history of PR. New forms of digital media are developing, and PR professionals have the opportunity to cultivate practices that take advantage of social media, as well as digital...
Despite the ‘self-correcting adhocracy' of social media through the work of vigilant peers, there are still, and there always will be, major concerns in relation to the spread of misinformation. Breaches of privacy and security; attacks by trolls and...