Implementing a marketing or PR strategy for startups in the current market conditions is vastly different from doing so for a well-established organization or project. To begin with, a startup lacks the recognition that facilitates initial interactions,...
A positive customer experience is what every business wants. It is the impression users have during all aspects of the journey. An experience that should always be pleasant and memorable. The way people interact with a brand or organization has completely...
Amongst many interesting results, Nielsen’s 2022 Annual Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years the consumer market went through a radical change. People got used to shopping...
It can be insanely difficult to communicate complex advantages and values in the B2B market. However, a well-built website can help with B2B positioning, by signaling important values and information about your company. A recent study done on the topic of...
PR came a long way in the past decades. The 21st century brought a vast amount of innovation in rapid succession. It is up to industry professionals to select those that are most suitable for them. As PR technologies will continue to evolve, and we have to...
As humans we like to belong somewhere. Community gives us safety and comfort, for this reason it is natural for consumers to gather in dedicated groups. Companies can do the same, and enjoy the benefits of B2B networks. The following is based on a study...
Customer education is never easy. This is especially true when clients come from a trade as venerable as horse breeding. Changing age-old misconceptions is an arduous task, but one must act for the benefit of all. Cargill’s sub-brand Nutrena had...
It is a common concept in the B2B market that the dialogue needs to be serious, messages must be brief and effective without nonsense. However, decision makers are still human, and in order to earn their trust, we need to start telling stories in B2B...
It is hard to imagine that public relations can influence the government. However, when we talk about thought leadership, influencing government policies is the greatest achievement. Especially when a regional business from Cambridge does it, in spite of the...
Big Data and Ethics It is essential for PR professionals to understand the impact of Big Data and ethics on communication practices. The evolution of the web's structure is rapidly accelerating, which makes the process even more challenging. Metadata and...