PR Strategies for the Tech Industry In today’s fast-paced digital landscape, tech companies face ever more intense competition from their peers. To stand out distinguish themselves and build a robust brand presence online, substantial strategic...
Opportunity for reciprocity Today, we are witnessing the greatest evolution in the history of PR. New forms of digital media are developing, and PR professionals have the opportunity to cultivate practices that take advantage of social media, as well as digital...
Despite the ‘self-correcting adhocracy' of social media through the work of vigilant peers, there are still, and there always will be, major concerns in relation to the spread of misinformation. Breaches of privacy and security; attacks by trolls and...
Web evolution When companies analyse, develop, and use social media, they have to take some factors into account that are instrumental in these processes. Digital Audiences First of all, the ‘digital divide’ is very much real. It is the lack of access to...
By setting and/or framing the agenda, PR professionals have to ability shift the public's attention. Not only that, but they can also use these strategies to entrench various topics into the public conscientiousness. In some regard this is how successful public...
Public Relations subsidised information and news became an indirect benefit for the influential, political, and policy-making elite. As they often rely on information provided by the media in their decision-making. But the information benefit of PR also helps...
Public Relations (PR) has a close relationship with journalism, and more widely, the media. With PR, organisations and institutions are integral sources of information for journalists. This process of sharing information is what we call 'information benefit'....
The impact of the pandemic, and its multiple consequences posed many challenges. This forced management to think differently. This goal of adaptation and redefinition is associated with Digital Transformation. New forms of Communication are not only tools for...
The Portuguese economy is unique. It is going through a positive transformation. However, there are still some structural challenges that need correction. For example, some aspects of education, training and productivity. Nonetheless, Portugal is transforming the...
Nation Branding was the main topic of the conference organized by aicep Portugal Global. Trade & Investment Agency (AICEP) was all about Portugal as brand. One of the key takeaways was that countries need a positive a powerful image, and governments are...