PR Strategies for the Tech Industry In today’s fast-paced digital landscape, tech companies face ever more intense competition from their peers. To stand out distinguish themselves and build a robust brand presence online, substantial strategic...
Nation Branding was the main topic of the conference organized by aicep Portugal Global. Trade & Investment Agency (AICEP) was all about Portugal as brand. One of the key takeaways was that countries need a positive a powerful image, and governments are...
Aicep Portugal Global - Trade & Investment Agency (AICEP) organised a conference dedicated to Portugal as brand with two main topics on the agenda. One was to understand how Portugal can distinguish itself in the international stage. Basically, how to brand...
The importance of public relations as a social and organizational function is justified by the need for organizations to establish relationships – or exchanges – with others. It does not matter if they are other organizations, other groups or other individuals....
Public Relations is a complex subject. For this reason it can have various purposes and functions in any given organisation. It all depends on the said company's needs and existing practices. However, one thing is for sure: our goals need to be clear. In...
The media world has undergone enormous changes in recent years. Digital Transformation has completely changed the communicational paradigm we once knew. Public Relations professionals must be able to adapt to this new reality and expand their skills. ...