Constructing a B2B Community

Constructing a B2B Community

  In the world of business-to-business (B2B) relationships, community management plays a crucial role in building brand recognition, driving customer engagement, and fostering thought leadership.   Unlike in business-to-consumer (B2C) relationships, the customer...

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¿Qué es el storytelling y cómo utilizarlo?

¿Qué es el storytelling y cómo utilizarlo?

Your alarm rings, still sleeping for a while. After snoozing the alarm several times, you open your phone.   Two missed calls, 11 new e-mails, 3 Facebook messages, and a notification on Instagram. While eating breakfast, you try to answer some messages and emails...

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¿Qué es el marketing de guerrilla y qué tipos existen?

¿Qué es el marketing de guerrilla y qué tipos existen?

Guerrilla marketing is a way of advertising by using the element of surprise.   Advertising involves communication with the target audience. Because of the element of surprise, this type of advertising can be particularly effective in increasing awareness.  ...

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5 Powerful techniques in neuromarketing

5 Powerful techniques in neuromarketing

Neuromarketing is used to inform decisions in advertising, product development, pricing, design, and other areas. Neuromarketing is a combination of market research, social psychology, and neuroscience.   With the help of scientific methods, body movements and...

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Social Proof: The Psychology of influence

Social Proof: The Psychology of influence

In today's world, we are constantly exposed to information, choices, and decisions. Deciding what to buy, whom to trust, and what actions to take can be overwhelming. This is where social proof comes in. It is a psychological phenomenon in which people look to the...

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What is an omnichannel strategy and how do you apply it?

What is an omnichannel strategy and how do you apply it?

What is an omnichannel strategy?   An omnichannel strategy is a communication method that uses different channels to offer products or services so that customers can be reached more easily. This method includes online and offline touchpoints, such as, for...

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International Women’s Day Interview – SayU Consulting

International Women’s Day Interview – SayU Consulting

  Marta Gonçalves, SayU Consulting's Managing Partner, was interview by StartUp Terminal, on ocasion of the 2023 International Women's Day.   ST: Please tell us about you. Marta: I attended the Escola Superior de Comunicação Social, in Lisbon, earning a...

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The power of Public Relations

The power of Public Relations

Most people only have a vague understanding of what Public Relations mean, or is, and even fewer understand what Public Relations agencies and firms do. What is involved, what benefits and advantages does it offer to companies and what is its real impact? What is the...

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