What are the new challenges (and opportunities) for SMBs in Portugal? SMBs play a pivotal role in Portugal’s economy. However, the evolving economic and geopolitical landscape presents challenges and opportunities for businesses seeking to expand...
Neuromarketing is used to inform decisions in advertising, product development, pricing, design, and other areas. Neuromarketing is a combination of market research, social psychology, and neuroscience. With the help of scientific methods, body movements and...
In today's world, we are constantly exposed to information, choices, and decisions. Deciding what to buy, whom to trust, and what actions to take can be overwhelming. This is where social proof comes in. It is a psychological phenomenon in which people look to the...
What is an omnichannel strategy? An omnichannel strategy is a communication method that uses different channels to offer products or services so that customers can be reached more easily. This method includes online and offline touchpoints, such as, for...
Marta Gonçalves, SayU Consulting's Managing Partner, was interview by StartUp Terminal, on ocasion of the 2023 International Women's Day. ST: Please tell us about you. Marta: I attended the Escola Superior de Comunicação Social, in Lisbon, earning a...
Most people only have a vague understanding of what Public Relations mean, or is, and even fewer understand what Public Relations agencies and firms do. What is involved, what benefits and advantages does it offer to companies and what is its real impact? What is the...
Companies have to learn how to earn Social Proof. Social Proof is the (sub-)conscientious feeling that our decision is socially correct, that if we follow the majority we cannot go wrong. Think about restaurants, have you ever chosen the one with no guests?...
A lot has changed in the last decade. Most things went through a Digital Transformation, sharing much of our information and habits with data researchers. Data Privacy issues are real, but as the years pass, it seems that consumer attitudes are softening....
Memes became an ubiquitous part of internet culture. Especially for newer generations, it basically became a second language. This leads us to the question: can companies use Memes for Brand Communication? The answer is yes! Famous biologist Richard...
In today’s marketing Content is King. However, a wise man once said: "No King rules forever, my son." This stands true as more and more people experience Content Shock in their lives. But what is Content Shock, really? Does it apply to the B2B market? ...