What risks does AI pose to the Public Relations Industry?

What risks does AI pose to the Public Relations Industry?

    Artificial intelligence offers powerful tools for data analysis, task automation and message personalization. However, the risks of AI in PR should not be underestimated, and professionals must remain vigilant to avoid potential pitfalls   The main...

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What is Design thinking and how to use it?

What is Design thinking and how to use it?

What is Design Thinking? Design thinking is an iterative process to prototype and test something. This can be a challenge, assumptions, to redefine problems, create innovative solutions or understand users. Use for design thinking the five phases to tackle problems...

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How to take advantage of AI?

How to take advantage of AI?

  To get the most out of these functionalities and potential, it is essential to know how to use AI tools to their full potential. This way, you can fulfil the goal of using artificial intelligence as an aid to successful work.   A premise that is especially...

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AI and ESG at the top of the agenda

AI and ESG at the top of the agenda

  The Marketing, Communications and Public Relations sector has the capacity to grow, adapt and invest. In a constantly changing business environment, it is adopting new technologies, skills and creating conditions to improve well-being, diversity, equality and...

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Constructing a B2B Community

Constructing a B2B Community

  In the world of business-to-business (B2B) relationships, community management plays a crucial role in building brand recognition, driving customer engagement, and fostering thought leadership.   Unlike in business-to-consumer (B2C) relationships, the customer...

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¿Qué es el storytelling y cómo utilizarlo?

¿Qué es el storytelling y cómo utilizarlo?

Your alarm rings, still sleeping for a while. After snoozing the alarm several times, you open your phone.   Two missed calls, 11 new e-mails, 3 Facebook messages, and a notification on Instagram. While eating breakfast, you try to answer some messages and emails...

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¿Qué es el marketing de guerrilla y qué tipos existen?

¿Qué es el marketing de guerrilla y qué tipos existen?

Guerrilla marketing is a way of advertising by using the element of surprise.   Advertising involves communication with the target audience. Because of the element of surprise, this type of advertising can be particularly effective in increasing awareness.  ...

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5 Powerful techniques in neuromarketing

5 Powerful techniques in neuromarketing

Neuromarketing is used to inform decisions in advertising, product development, pricing, design, and other areas. Neuromarketing is a combination of market research, social psychology, and neuroscience.   With the help of scientific methods, body movements and...

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