How Audiences Consume News After the Pandemic

How Audiences Consume News After the Pandemic

Saying how the COVID-19 pandemic changed ‘X and Y’ is becoming a cliché nowadays, but it is the truth. People’s everyday lives, work places, and also, how audiences consume news changed drastically.   The Ozone Project is a publisher alliance in the UK,...

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Constant Monitoring and Analysis

Constant Monitoring and Analysis

Monitoring and analysis   A good ‘rule of thumb’ in social media is to start by listening. Listening in social media can be done by individually subscribing to and visiting various sites, or by using a specialist social media monitoring application or service....

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Adapting to Social Media

Adapting to Social Media

Adapting to social media   Communication in social media requires some additional skills and adaptations in style. Because social media is interactive, it requires a personal and engaging mode of writing instead of a didactic, authoritative approach. Large...

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Making Use of Social Media Potential

Making Use of Social Media Potential

Social media potential   Business, industry and government have embraced digital and social media. A recent survey estimated that almost 9 in 10 companies (83%) use at least one form of social media. Also, most of them use online video conferencing (60%), social...

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PR Cheapens and Accelerates the News

PR Cheapens and Accelerates the News

There are a number of ways in which Public Relations (PR) may help journalism and journalists in their work.   Namely by speeding up the news and reducing its costs, by distributing reliable information.   First off all, PR provides information, statistics...

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Robotic Influence in Media and PR

Robotic Influence in Media and PR

Still in an early phase, but there is an emergence of automation, robotic influence. Software and technology supports, and sometimes replaces, the need for human workers.   The latter stands true in the process of media content generation. In addition to the...

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Mediatisation and Media Logic

Mediatisation and Media Logic

Throughout the years, PR and media industries have become closely intertwined.   At first glance this might seem as a power struggle. However in reality, it is more of a free-flowing circuit of interaction and influence. This is a big part of media logic.  ...

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Balance of Power

Balance of Power

As the power of PR grows, there are constant debates around concepts such as information benefit, agenda-setting and framing.   It seems like power is shifting away from journalists towards public relations practitioners.   The speculation on the changing...

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New Expectations, Solutions in B2B Communication

New Expectations, Solutions in B2B Communication

  The last year has shown that companies are highly resilient. They managed to adapt quickly in the face of the COVID-19 pandemic.   When they came to the right conclusion when they had to do something different in order to survive. But did they know how to...

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New Reality and Challenges for Exporting Companies

New Reality and Challenges for Exporting Companies

  The World Health Organization (WHO) classified the spread of COVID-19 as a pandemic in March 2020.   This event highlighted that we currently live in a VUCA(H) world. The acronym consists of those traits that best characterize our new reality: Volatility,...

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