Google SGE (Search Generative Experience) is hear and its impact on e-commerce is undeniable. A series of changes are coming that require strategies to be adapted to guarantee online success. What can we expect? Generative artificial intelligence Google...
Still in an early phase, but there is an emergence of automation, robotic influence. Software and technology supports, and sometimes replaces, the need for human workers. The latter stands true in the process of media content generation. In addition to the...
Throughout the years, PR and media industries have become closely intertwined. At first glance this might seem as a power struggle. However in reality, it is more of a free-flowing circuit of interaction and influence. This is a big part of media logic. ...
As the power of PR grows, there are constant debates around concepts such as information benefit, agenda-setting and framing. It seems like power is shifting away from journalists towards public relations practitioners. The speculation on the changing...
The last year has shown that companies are highly resilient. They managed to adapt quickly in the face of the COVID-19 pandemic. When they came to the right conclusion when they had to do something different in order to survive. But did they know how to...
The World Health Organization (WHO) classified the spread of COVID-19 as a pandemic in March 2020. This event highlighted that we currently live in a VUCA(H) world. The acronym consists of those traits that best characterize our new reality: Volatility,...
Gone are the days when we sent press releases to an entire list of media outlets. The end of independence between an organization’s sales, IT, marketing or HR departments has also come about. To put simply: The PR Strategy is changing. These...
With the evolution of technology, Public Relations professionals had to evolve in the way they work to adapt to the new challenges emerging the field. This is not something that is special, and present only in the field of Communications. The Digital...
Surviving in the digital age is not a simple task for brands and organizations. This conjuncture is characterized by a vast array of new gadgets and the predominance of social media platforms. Technology brought great changes in terms of communication....
As modern life in general changed with the evolution of digital technology, there was also a change in Public Relations. Today, professionals in the field practice an activity that is completely different from what it was just a few years ago. They have...