Sustainability has ceased to be merely a trend and has become an imperative necessity for businesses. The acronym ESG (Environmental, Social, and Governance), which encompasses environmental, social, and governance aspects, has become a benchmark for...
Adapting to social media Communication in social media requires some additional skills and adaptations in style. Because social media is interactive, it requires a personal and engaging mode of writing instead of a didactic, authoritative approach. Large...
Social media potential Business, industry and government have embraced digital and social media. A recent survey estimated that almost 9 in 10 companies (83%) use at least one form of social media. Also, most of them use online video conferencing (60%), social...
There are a number of ways in which Public Relations (PR) may help journalism and journalists in their work. Namely by speeding up the news and reducing its costs, by distributing reliable information. First off all, PR provides information, statistics...
Still in an early phase, but there is an emergence of automation, robotic influence. Software and technology supports, and sometimes replaces, the need for human workers. The latter stands true in the process of media content generation. In addition to the...
Throughout the years, PR and media industries have become closely intertwined. At first glance this might seem as a power struggle. However in reality, it is more of a free-flowing circuit of interaction and influence. This is a big part of media logic. ...
As the power of PR grows, there are constant debates around concepts such as information benefit, agenda-setting and framing. It seems like power is shifting away from journalists towards public relations practitioners. The speculation on the changing...
The last year has shown that companies are highly resilient. They managed to adapt quickly in the face of the COVID-19 pandemic. When they came to the right conclusion when they had to do something different in order to survive. But did they know how to...
The World Health Organization (WHO) classified the spread of COVID-19 as a pandemic in March 2020. This event highlighted that we currently live in a VUCA(H) world. The acronym consists of those traits that best characterize our new reality: Volatility,...
Gone are the days when we sent press releases to an entire list of media outlets. The end of independence between an organization’s sales, IT, marketing or HR departments has also come about. To put simply: The PR Strategy is changing. These...