Times change. Not only millennials are becoming decision makers at companies, but Gen Z is slowly creeping up to them, and is starting to represent themselves in said companies. This means that Public Relations, Marketing and Communications needs to adapt to a new...
The PR Strategy Is Changing — What Are the New Challenges?
Gone are the days when we sent press releases to an entire list of media outlets. The end of independence between an organization’s sales, IT, marketing or HR departments has also come about. To put simply: The PR Strategy is changing. These...
The Evolution of New Public Relations
With the evolution of technology, Public Relations professionals had to evolve in the way they work to adapt to the new challenges emerging the field. This is not something that is special, and present only in the field of Communications. The Digital...
From Traditional Public Relations to New PR 2.0
Surviving in the digital age is not a simple task for brands and organizations. This conjuncture is characterized by a vast array of new gadgets and the predominance of social media platforms. Technology brought great changes in terms of communication....
The Change in Public Relations
As modern life in general changed with the evolution of digital technology, there was also a change in Public Relations. Today, professionals in the field practice an activity that is completely different from what it was just a few years ago. They have...