Before we start talking about a B2B communication strategy, first lets take a look at what it is and its differences with B2C: The difference between B2B and B2C B2B stands for business to business and refers to the interactions and communications...
Speaking plainly, Credibility in Business is our ability to make others trust us based on face value. It is one of the keys of B2B communications, and one of the major factors in earning new clients. We should never judge a book by its cover. However...
Making our voices be heard can be difficult. Especially if we are a company that has to communicate complex ideas and nurture multiple business relationships. For us to be effective, we must know the five keys of B2B Communications. Communicating as a B2B...
Companies have to learn how to earn Social Proof. Social Proof is the (sub-)conscientious feeling that our decision is socially correct, that if we follow the majority we cannot go wrong. Think about restaurants, have you ever chosen the one with no guests?...
The pandemic driven food delivery market boom was beneficial for delivery companies, but restaurants held up worse. A food delivery platform took the opportunity to tell their stories, while introducing their own technology to a new market, proving that Public...
Amongst many interesting results, Nielsen’s 2022 Annual Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years the consumer market went through a radical change. People got used to shopping...
Standing out in an industry as dynamic as financial technologies is difficult. Innovations are frequent, market leaders can become last in line in a matter of hours. Trying to achieve thought leadership in the field might seem hopeless. However, with good Public...
It can be insanely difficult to communicate complex advantages and values in the B2B market. However, a well-built website can help with positioning in B2B, by signaling important values and information about your company. A recent study done on the topic of...
Case studies and whitepapers have become a norm in the field of Public Relations and Marketing. They are a great way to share and demonstrate a company’s knowledge. For this reason, it is advisable for organisations in other industries to adapt them in their...
Institutional communication and commercial communication do not have the same role in a B2B setting. While the main purpose of the first is to establish and promote the image of the company, the second mainly allows you to sell its products and services....