The landscape of B2B communication is in a constant state of change and flux. In this environment, companies face significant obstacles, challenges, and opportunities when it comes to communicating with their stakeholders and clients. In this regard, for...
Standing out in an industry as dynamic as financial technologies is difficult. Innovations are frequent, market leaders can become last in line in a matter of hours. Trying to achieve thought leadership in the field might seem hopeless. However, with good Public...
It can be insanely difficult to communicate complex advantages and values in the B2B market. However, a well-built website can help with B2B positioning, by signaling important values and information about your company. A recent study done on the topic of...
Case studies and whitepapers have become a norm in the field of Public Relations and Marketing. They are a great way to share and demonstrate a company’s knowledge. For this reason, it is advisable for organisations in other industries to adapt them in their...
Institutional communication and commercial communication do not have the same role in a B2B setting. While the main purpose of the first is to establish and promote the image of the company, the second mainly allows you to sell its products and services....
In a B2B setting commercial communication has to be different compared to what it is like in the B2C market. It has to be more technical and less emotional, while still being engaging and convincing. If Institutional Communication promotes the company...
PR came a long way in the past decades. The 21st century brought a vast amount of innovation in rapid succession. It is up to industry professionals to select those that are most suitable for them. As PR technologies will continue to evolve, and we have to...
Accessibility is not an extra, it is mandatory today. 2.2 billion people across the world has some form of vision impairment. Considering their needs in our digital communication is important. We need to make emails more accessible. For fully abled folks...
A lot has changed in the last decade. Most things went through a Digital Transformation, sharing much of our information and habits with data researchers. Data Privacy issues are real, but as the years pass, it seems that consumer attitudes are softening....
Being a B2B communications agency, we at Public Relations Portugal have to have a close relationship with our clients. This means that we have to keep ourselves to a professional code of conduct and meet expectations about expert communication that are the...