Google SGE (Search Generative Experience) is hear and its impact on e-commerce is undeniable. A series of changes are coming that require strategies to be adapted to guarantee online success. What can we expect? Generative artificial intelligence Google...
Having data is good, but we need to have insight on how to use it. The same goes for having a strong licence to our name. Acquiring the exclusive rights to use the Guinness brand led to no success for Linden Food Group, because they lacked the necessary...
It is hard to imagine that public relations can influence the government. However, when we talk about thought leadership, influencing government policies is the greatest achievement. Especially when a regional business from Cambridge does it, in spite of the...
Human nature is to be curious. This principle set the stage for the following mixture of public relations and social experiments, which turned out to be greatly successful for all parties involved, including the public. Industry leading IT association,...
The coronavirus pandemic forced the whole world into lockdown, greatly affecting how companies operate. Smaller businesses were unprepared and in desperate need of guidance. In this scenario it is the responsibility of B2B service providers to step up to the...
Big Data and Ethics It is essential for PR professionals to understand the impact of Big Data and ethics on communication practices. The evolution of the web's structure is rapidly accelerating, which makes the process even more challenging. Metadata and...
Crowd Wisdom and Evaluation The information availability and the reciprocity of social media is leading to a phenomenon called ‘wisdom of the crowd’. The following cases are stand out examples of crowd wisdom and its evaluation. Crowd Wisdom In the early...
Social Media Content An important practical consideration in social media management is that PR professionals do not need to produce all of the content. Many organisations are discovering and taking advantage of the collaborative culture of social media and...
Internal Video Communication As previous Public Relations Portugal online publications have highlighted, digital media has the capability to include interactive features. These are rich media contents, such as infographics, videos, animations, voice recordings...
Monitoring and analysis A good ‘rule of thumb’ in social media is to start by listening. Listening in social media can be done by individually subscribing to and visiting various sites, or by using a specialist social media monitoring application or service....