All firms dedicated to professional services must, one way or another, implement marketing strategies and tactics to be able to grow. Whether these approaches are conducted formally or informally, and whether they have a specific marketing team or not, marketing...
Everything you must know about creating and implementing a successful integrated strategic communication plan for your organization in 9 easy steps for you to follow. Inconsistencies in your approaches, messages, and target audience can undermine any...
Although integrated marketing communication and integrated strategic communication may sound similar, and share many roles in common, they are not the same, in fact they take on two completely different processes and strategies. Both roles come from traditional...
Brand Activation is the art of bringing brands to life and encouraging positive interaction between them and their audience. It also serves to consolidate a positive impression of a particular brand in the minds of the consumers and the public. It’s goal is to embody...
In the digital age, businesses are using owned media and content development to communicate their brand stories. Storytelling has long been a potent instrument for human connection. Companies may engage their audience more deeply, arouse emotions, and forge...
Owned media and content development are now essential tools for firms looking to interact with their target consumers in the modern digital landscape. The term "owned media" describes the platforms and channels that a business owns, including websites, blogs,...
Owned media, which consists of platforms and channels that corporations own, is crucial to the production of content. It acts as the cornerstone of an effective content marketing strategy, enabling businesses to produce, publish, and share beneficial material...
The art of creating content has become incredibly important in the field of marketing. Businesses are realizing more and more how owned media platforms, such websites, blogs, and social media channels, can enthrall audiences and spur company expansion. This article...
The role of B2B companies in society, specifically exporters, is unique. The present poses new challenges in terms of relationship and customer management. As well as in how organisations can contribute in helping society. The business fabric of the future needs to...
Tata Steel´s rise from a steel manufacturer to a global branding leader mirror a journey of relentless innovation and strategic adaptation. Company Background Tata Steel is one of the most successful companies in India. In 2001 and 2005 it was ranked the...