IMC: the shift to a customer-driven marketplace

IMC: the shift to a customer-driven marketplace

  As global markets grow more complex and consumer expectations continue to rise, businesses are being forced to rethink not only how they operate, but how they communicate, especially in today's costumer-driven market. The evolution from a manufacturer-led...

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Corporate PR: The Importance of ESG Communication

Corporate PR: The Importance of ESG Communication

    Sustainability has ceased to be merely a trend and has become an imperative necessity for businesses. The acronym ESG (Environmental, Social, and Governance), which encompasses environmental, social, and governance aspects, has become a benchmark for...

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PR for Small Businesses: What are the Challenges for SMBs?

PR for Small Businesses: What are the Challenges for SMBs?

    What are the new challenges (and opportunities) for SMBs in Portugal?   SMBs play a pivotal role in Portugal’s economy. However, the evolving economic and geopolitical landscape presents challenges and opportunities for businesses seeking to expand...

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Strategic B2B Communication:  Key Trends and Best Practices

Strategic B2B Communication: Key Trends and Best Practices

  The landscape of B2B communication is in a constant state of change and flux.  In this environment, companies face significant obstacles, challenges, and opportunities when it comes to communicating with their stakeholders and clients. In this regard, for...

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A new dilemma: SEO and AI, together or separately?

A new dilemma: SEO and AI, together or separately?

  In recent years, the SEO community has been alarmed by what artificial intelligence (AI) could mean for traditional SEO tactics as we know them.   Although AI is transforming the SEO landscape, its influence does not mean the end of website optimization....

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