Sustainability has ceased to be merely a trend and has become an imperative necessity for businesses. The acronym ESG (Environmental, Social, and Governance), which encompasses environmental, social, and governance aspects, has become a benchmark for...
Professional services firms traditionally prioritize client service quality over competition. However, with markets becoming more challenging and clients more demanding, companies must consider their competitive landscape. The competitive challenge. The...
A brand is an entity that engenders an emotional response from a group of human beings so that they pay more than they probably would for the purely physical or rational components on offer. The power of brands. Brands are among the most valuable and powerful...
Client segmentation helps firms become more effective and more efficient. The importance of client segmentation The client segmentation of buyers into groups is a powerful marketing concept that has improved the profit of many businesses. However, it is...
Leaders of firms should develop a process that enables them to take stock of their target market regularly. This process should include a regular assessment of their businesses, the market environment, and their competitive position. Why market understanding...
A successful strategy needs to be based on extensive analysis of the firm´s market, it encompasses client segmentation, brand and competitive strategies, and capabilities. The leadership of every firm must develop a strategy rooted in the realities of the...
The professional services industry is one of the largest and most diverse of modern economies. Profile of the professional services industry. The professional services industry is one of the largest and most diverse of modern economies. No matter, if they are B2B or...
Before we start talking about a B2B communication strategy, first lets take a look at what it is and its differences with B2C: The difference between B2B and B2C B2B stands for business to business and refers to the interactions and communications...
Everything you must know about creating and implementing a successful integrated strategic communication plan for your organization in 9 easy steps for you to follow. Inconsistencies in your approaches, messages, and target audience can undermine any...
Although integrated marketing communication and integrated strategic communication may sound similar, and share many roles in common, they are not the same, in fact they take on two completely different processes and strategies. Both roles come from traditional...