AI is transforming PR, but human insight still leads. The future of communications lies in balancing automation with authenticity. Learn how combining data-driven tools with emotional intelligence can elevate storytelling, enhance workflows, and build trust. It’s not about choosing sides, it’s about creating synergy between people and technology in modern public relations.
Leaders of firms should develop a process that enables them to take stock of their target market regularly. This process should include a regular assessment of their businesses, the market environment, and their competitive position. Why market understanding...
A successful strategy needs to be based on extensive analysis of the firm´s market, it encompasses client segmentation, brand and competitive strategies, and capabilities. The leadership of every firm must develop a strategy rooted in the realities of the...
The professional services industry is one of the largest and most diverse of modern economies. Profile of the professional services industry. The professional services industry is one of the largest and most diverse of modern economies. No matter, if they are B2B or...
Before we start talking about a B2B communication strategy, first lets take a look at what it is and its differences with B2C: The difference between B2B and B2C B2B stands for business to business and refers to the interactions and communications...
Everything you must know about creating and implementing a successful integrated strategic communication plan for your organization in 9 easy steps for you to follow. Inconsistencies in your approaches, messages, and target audience can undermine any...
Although integrated marketing communication and integrated strategic communication may sound similar, and share many roles in common, they are not the same, in fact they take on two completely different processes and strategies. Both roles come from traditional...
Brand Activation is the art of bringing brands to life and encouraging positive interaction between them and their audience. It also serves to consolidate a positive impression of a particular brand in the minds of the consumers and the public. It’s goal is to embody...
In the digital age, businesses are using owned media and content development to communicate their brand stories. Storytelling has long been a potent instrument for human connection. Companies may engage their audience more deeply, arouse emotions, and forge...
Owned media and content development are now essential tools for firms looking to interact with their target consumers in the modern digital landscape. The term "owned media" describes the platforms and channels that a business owns, including websites, blogs,...