A successful strategy needs to be based on extensive analysis of the firm´s market, it encompasses client segmentation, brand and competitive strategies, and capabilities. The leadership of every firm must develop a strategy rooted in the realities of the...
Your alarm rings, still sleeping for a while. After snoozing the alarm several times, you open your phone. Two missed calls, 11 new e-mails, 3 Facebook messages, and a notification on Instagram. While eating breakfast, you try to answer some messages and emails...
To keep your employees engaged and motivated, relationship management is essential. Excellent employee relationships can be the driving force behind the success of an organization. What is Employee Relationship Management? Employee relationship management is...
It is getting harder and harder to get people's attention. People have become almost completely desensitized to advertising in the traditional sense. As a result, advertising has been used in a different way. Advertisers started putting their message in places...
Guerrilla marketing is a way of advertising by using the element of surprise. Advertising involves communication with the target audience. Because of the element of surprise, this type of advertising can be particularly effective in increasing awareness. ...
Neuromarketing brings together neuroscience and marketing. Evidence-based science and marketing are meeting here. To improve marketing effectiveness and ultimately increase sales, neuromarketing is used. This is a marketing discipline that uses neuroscience...
Storytelling is a part of human communication. It has been used in the past to communicate knowledge, history, and culture. But what makes a story good? Why are some stories remembered while others are not? We will discuss the hero’s journey technique. This...
Neuromarketing is used to inform decisions in advertising, product development, pricing, design, and other areas. Neuromarketing is a combination of market research, social psychology, and neuroscience. With the help of scientific methods, body movements and...
Design-oriented research is a research method from engineering or applied physics. This is a methodological approach in which products are designed for specific purposes. This research method involves first identifying the problem or opportunity that...
In today's world, we are constantly exposed to information, choices, and decisions. Deciding what to buy, whom to trust, and what actions to take can be overwhelming. This is where social proof comes in. It is a psychological phenomenon in which people look to the...