The Evolution of Marketing in Organizations

The Evolution of Marketing in Organizations

As an organization grows, the marketing departments should grow with it. This creates an evolution in marketing inside organizations from a limited and restricted role to a fully integrated role inside a firm. Even though marketing is one of the key factors of success...
The Role of Marketing in Professional Services

The Role of Marketing in Professional Services

All firms dedicated to professional services must, one way or another, implement marketing strategies and tactics to be able to grow. Whether these approaches are conducted formally or informally, and whether they have a specific marketing team or not, marketing...
Management of Professional Services Brand.

Management of Professional Services Brand.

A brand is an entity that engenders an emotional response from a group of human beings so that they pay more than they probably would for the purely physical or rational components on offer.   The power of brands.  Brands are among the most valuable and powerful...
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