This is the third article in our series on Integrated Marketing Communications (IMC), drawing on insights from Integrated Marketing Communications: A Global Brand-Driven Approach by Philip J. Kitchen and Marwa E. Tourky. In the first article, we explored...
In today’s interconnected world, communicating across borders is not just a challenge, it’s a necessity. Integrated Marketing Communication (IMC) provides a strategic framework for building stronger, more consistent, global brands through aligned,...
As global markets grow more complex and consumer expectations continue to rise, businesses are being forced to rethink not only how they operate, but how they communicate, especially in today’s costumer-driven market. The evolution from a manufacturer-led...
This article is the fourth in our series on Integrated Marketing Communications (IMC) and global marketing communications, drawing on insights from Integrated Marketing Communications: A Global Brand-Driven Approach by Philip J. Kitchen and Marwa E....
An effective ESG content marketing approach is essential for businesses looking to showcase their commitment to sustainability, social responsibility, and ethical governance. A strong ESG content strategy not only builds trust but also strengthens brand...
Recent Comments